AppsFlyer Data Clean Room vs InfoSum Data Clean Room
AppsFlyer Data Clean Room
appsflyer.com
InfoSum Data Clean Room
infosum.comSide by side
| Figure | AppsFlyer Data Clean Room | InfoSum Data Clean Room |
|---|---|---|
| Price from | $0.07/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Data Clean Room Software | 9.2 (#1) | 7.4 (#8) |
| Founded | 2011 | 2015 |
| Privacy technology | The product page lists encryption, anonymization, federated processing, and differential privacy as privacy-enhancing technologies. | The product uses patented non-movement technology and differential privacy techniques to protect first-party data. |
| Purpose | The clean room matches first-party user-level data with AppsFlyer attribution data and provides aggregated reports while preserving user privacy. | The Data Clean Room matches and analyzes unlimited datasets without sharing or moving data. |
| Security | AppsFlyer says its security program undergoes annual third-party audits and lists ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27701, and SOC 2 certifications. | InfoSum says its security features are backed by independent audits and regular penetration tests. |
| Support | AppsFlyer’s contact page offers 24/7 support through its Help Center and a sales contact route. | The support page lists [email protected] and phone numbers +1 877-266-3700 and +44 (0)808 2812768. |
| What it does | The Data Clean Room joins advertiser first-party data with AppsFlyer attribution data and returns aggregated marketing insights while keeping user-level data private. | The Data Clean Room matches and analyzes datasets across organizations without sharing or moving the underlying data. |
Plans
AppsFlyer Data Clean Room
- ZeroFree
- Growth$0.07 a month
- Data Clean RoomPriced on request
- EnterprisePriced on request
In their own words
AppsFlyer Data Clean Room
AppsFlyer Data Clean Room has no write-up on Specifiction yet; its figures are above.
InfoSum Data Clean Room
InfoSum Data Clean Room matches and analyzes datasets across organizations without transferring the underlying data. Advertisers, publishers, data owners, commerce media businesses, data providers, and media owners can use first-party data for audience insights, identity translation, targeting, planning, activation, and campaign measurement. InfoSum describes its processing as decentralized and cloud agnostic, using non-movement technology and differential privacy. Personal identifiers are salted and hashed, data is encrypted at rest in decentralized Bunkers, and query results are aggregated with differential privacy techniques. Marketers have drag-and-drop tools and simple queries, while dataset owners can set, change, or revoke permissions. Data can be held in an InfoSum Bunker or a Beacon in a customer cloud or warehouse. Listed destinations include S3, sFTP, Google Cloud Storage, Snowflake Beacon Table, Google PAIR, Ads Data Manager, Customer Match, and DataX. The API supports data onboarding for accounts with an API key and appropriate settings and permissions. Pricing is available on request, and users must arrange platform access through InfoSum rather than self-registering.