Apptoto vs Attentive

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Attentive provides businesses with two-way, real-time customer messaging intended to help manage relationships and support ecommerce revenue. Its channels include SMS, email, RCS and push, which can work together. Browsing, cart activity, purchases, preferences and engagement can inform who receives a message, its content and timing. The platform includes two-tap sign-up, audience segmentation, workflow automation, A/B testing frameworks, and campaign and segment reporting. Attentive Concierge combines AI and live agents for support, with complex questions routable to a business’s in-house team. AI tools can generate messages and subject lines, automate retargeting, and support cross-channel journeys; another option lists predictive send-time optimization, segmentation and subscriber identification. Attentive lists more than 100 pre-built integrations and flexible APIs for ecommerce, loyalty, customer data and customer experience tools. Security features include MFA, SSO, access monitoring and encryption at rest; its status page lists CCPA, GDPR and SOC 2 compliance areas. Access is through web and API. Pricing is on request, with a free trial of unstated duration.