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SPECIFICTION
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Apptoto

apptoto.com

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Spec score 8.6 #1 of 30 in Business Text Messaging Software

What it is

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Spec sheet

Purpose
Apptoto provides appointment reminders and client communication tools designed to work with a business’s existing calendar workflow.Read 28 Sep 2026 · apptoto.com
Intended users
Apptoto describes itself as serving appointment-based businesses and lists industries including legal services, financial services, healthcare, education, sales, and real estate.Read 28 Sep 2026 · apptoto.com
Integrations
Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe, and Square.Read 28 Sep 2026 · apptoto.com
Security
Apptoto says it can provide its SOC 2 Type 1 report upon request and that its service is hosted on Amazon Web Services.Read 28 Sep 2026 · apptoto.com
Support
The pricing page lists basic support by email and chat and premium phone support Monday through Friday, 9 a.m. to 5 p.m. Pacific Standard Time.Read 28 Sep 2026 · apptoto.com
Headquarters
Bend, Oregon, United StatesRead 28 Sep 2026 · apptoto.com
Founded
2010Read 28 Sep 2026 · apptoto.com
Company history and location
The company says Apptoto began in 2010 and is located in Bend, Oregon.Read 28 Sep 2026 · apptoto.com
Developer access
Apptoto offers a public developer API and a secure REST-based API for integration partners and clients.Read 28 Sep 2026 · apptoto.com
HIPAA
The pricing page says HIPAA-compliant plans with a signed BAA are available for accounts with at least 16 calendars and are hosted on dedicated HIPAA servers.Read 28 Sep 2026 · apptoto.com
Messaging and campaigns
Apptoto supports two-way client messaging and targeted text and email campaigns.Read 28 Sep 2026 · apptoto.com
Platform
Apptoto is accessible through a browser-based web portal and offers a Google Calendar add-on and Android and iPhone mobile apps.Read 28 Sep 2026 · apptoto.com
Reminders
Automated appointment reminders, confirmations, and follow-ups can be sent by text, email, or voice call, and client replies can update the calendar.Read 28 Sep 2026 · apptoto.com
Reviews and payments
The service can request client reviews after appointments and collect appointment payments through Square and Stripe integrations.Read 28 Sep 2026 · apptoto.com
Scheduling
Clients can book online against real-time availability across calendars including Google Calendar, Outlook, and Exchange.Read 28 Sep 2026 · apptoto.com
Usage limits
Automated messages use credits, and messages outside the US and Canada count as two credits; if overages are enabled, extra messages cost $0.12 per credit.Read 28 Sep 2026 · apptoto.com

Plans and prices

Apptoto $30 a month Starting at $30/mo; page also says $10 for each additional user. Monthly or annual subscriptions; no contract required. Plan selector’s user/calendar and automated message credit quantities are dynamically rendered and not stated in the opened page text Read 28 Sep 2026 · apptoto.com
HIPAA plan $208 a month Starts at $208/month 16 calendars/users; plans scale up to 25 calendars; signed BAA Read 28 Sep 2026 · apptoto.com

Every Apptoto plan and price →

Strong points and limits

Strong points

  • Reminders can use text, email or voice calls.
  • Client replies can update the calendar.
  • Online booking uses real-time calendar availability.
  • Supports Square and Stripe payments.
  • Offers Android, iPhone and browser access.

Limits

  • No free plan is listed.
  • Plans start at $30/mo.
  • Messages outside the US and Canada use two credits.
  • Enabled overages cost $0.12 per credit.

Who it suits

Apptoto suits appointment-based businesses that want to coordinate reminders, booking and client communication with calendar workflows. Listed industries include legal services, financial services, healthcare, education, sales and real estate.

Verdict

Apptoto combines calendar-linked reminders and booking with messaging, campaigns and payment integrations. Factor in the starting price and message-credit rules when assessing the service.

Where Specifiction places it

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