Apptoto vs Textmagic
Apptoto
apptoto.com
Textmagic
textmagic.comSide by side
| Figure | Apptoto | Textmagic |
|---|---|---|
| Price from | $30/mo | $0.05/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 9 |
| Spec score · Business Text Messaging Software | 8.6 (#1) | 8.6 (#3) |
| Founded | 2010 | 2001 |
| Headquarters | Bend, Oregon, United States | Tallinn, Estonia |
| Integrations | Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe, and Square. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Security | Apptoto says it can provide its SOC 2 Type 1 report upon request and that its service is hosted on Amazon Web Services. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | The pricing page lists basic support by email and chat and premium phone support Monday through Friday, 9 a.m. to 5 p.m. Pacific Standard Time. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
Plans
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Apptoto
Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.