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Textmagic

textmagic.com

From $0.05/mo Free plan WebiOSAndroidAPI
Visit textmagic.com
Spec score 8.7 #5 of 51 in SMS Marketing Software

What it is

Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.

The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.

Spec sheet

What it does
Textmagic provides business SMS and email campaigns, automated notifications, and two-way conversations managed through a shared inbox.Read 19 Oct 2026 · textmagic.com
Product
Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations.Read 5 Oct 2026 · textmagic.com
Audience
Textmagic says it is designed for businesses managing recurring, permission-based customer or staff communications, with shared conversation visibility or messaging automation.Read 5 Oct 2026 · textmagic.com
Trial
The free trial includes full feature access, requires no credit card, and can be used for a maximum of 30 days.Read 5 Oct 2026 · textmagic.com
API
A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions.Read 19 Oct 2026 · support.textmagic.com
Integrations
Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce.Read 19 Oct 2026 · textmagic.com
Mobile apps
The Android app supports bulk texts, two-way conversations, push notifications, delivery history, contacts, lists, templates, and synchronization with the web app.Read 19 Oct 2026 · play.google.com
Security
Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement.Read 19 Oct 2026 · textmagic.com
Support
The company lists email and phone support numbers for the US, UK, Australia, and Estonia.Read 5 Oct 2026 · textmagic.com
Headquarters
Tallinn, EstoniaRead 23 Sep 2026 · textmagic.com
Founded
2001Read 23 Sep 2026 · textmagic.com
API documentation depth
The documentation includes authentication, endpoint reference, request testing through a browser sandbox, examples, installation instructions, and error codes.Read 19 Oct 2026 · docs.textmagic.com
Automation
Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email.Read 19 Oct 2026 · textmagic.com
Changelog update
On September 29, 2026, Textmagic added a webhook action that sends contact data from automations to other systems.Read 19 Oct 2026 · support.textmagic.com
Company profile
LinkedIn lists Textmagic as founded in 2001, headquartered in Tallinn, Estonia, privately held, and employing 51–200 people.Read 19 Oct 2026 · linkedin.com
Compliance tools
The service provides guided 10DLC and toll-free registration, ACMA sender-ID support, GDPR compliance, and consent-management tools.Read 19 Oct 2026 · textmagic.com
Core features
Features include mass texting, scheduled campaigns, automation workflows, a shared inbox, email campaigns, and delivery reporting.Read 5 Oct 2026 · textmagic.com
Current status
The official status page reports the web app, messaging, email, API gateway, mobile app, voice services, and billing as operational.Read 19 Oct 2026 · status.textmagic.com
Direct integrations
The service lists WooCommerce and Shopify integrations for order, shipping, and customer-update messaging.Read 19 Oct 2026 · textmagic.com
Email campaigns
Textmagic supports personalized email campaigns with reply management from one dashboard.Read 19 Oct 2026 · textmagic.com
IPO news
Textmagic’s careers page says the company completed an IPO on Nasdaq First North Tallinn at the end of 2021, with 15,410 investors subscribing for €49.5 million.Read 19 Oct 2026 · careers.textmagic.com
Legal entity
The service terms identify Textmagic Limited as an England and Wales company registered under number 05286521, with affiliates including the wider Textmagic organization.Read 19 Oct 2026 · textmagic.com
Limit: integrations
Reviewers report missing integrations with some shopping carts and email providers, including WooCommerce or Mailchimp in individual reviews.Read 19 Oct 2026 · softwareadvice.com
Limit: mobile reliability
App Store reviewers describe occasions when messages appeared sent but were not delivered and criticize support response times.Read 19 Oct 2026 · apps.apple.com
Limit: pricing for light users
Some reviewers say the service becomes expensive for infrequent users, nonprofits, or after price increases.Read 19 Oct 2026 · getapp.com
Limit: product scope
Textmagic states that it has no shortcodes, is not a full CRM, cannot initiate outbound WhatsApp/Facebook/Instagram conversations, and has no group texting threads.Read 19 Oct 2026 · textmagic.com
Mass texting
The feature set includes bulk messaging and SMS marketing campaigns for permission-based contacts.Read 19 Oct 2026 · textmagic.com
Messaging compliance
The platform provides consent records and automatic opt-out enforcement, and US 10DLC brand and campaign registration is required for applicable messaging.Read 5 Oct 2026 · textmagic.com
Node.js requirements
The Node.js SDK requires Node.js 18 or later and can be installed with npm or yarn.Read 19 Oct 2026 · docs.textmagic.com
Notable limitations
Textmagic says it does not support shortcodes, outbound WhatsApp or social messaging, simultaneous SMS and email campaigns, or virtual numbers for OTP delivery.Read 5 Oct 2026 · textmagic.com
Payment security
Payment data is handled by Stripe, and Textmagic says it does not store card details on its own servers.Read 19 Oct 2026 · textmagic.com
PHP requirements
The PHP SDK requires PHP 8.1 or later, Composer, cURL, JSON, and mbstring extensions.Read 19 Oct 2026 · docs.textmagic.com
Praise: billing flexibility
Reviewers commonly value pay-as-you-go billing, non-expiring credits, and the ability to avoid a fixed subscription.Read 19 Oct 2026 · getapp.com
Praise: ease of use and support
Review summaries repeatedly praise the intuitive interface, responsive support, and straightforward setup.Read 19 Oct 2026 · getapp.com
Python requirements
The current Python SDK requires Python 3.9 or later and is distributed from GitHub rather than as the current PyPI package.Read 19 Oct 2026 · docs.textmagic.com
Rating on Apple App Store
4.8 out of 5 from 267 ratingsRead 19 Oct 2026 · apps.apple.com
Rating on Capterra
4.6 out of 5 from 260 reviewsRead 19 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 128 reviewsRead 19 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 260 reviewsRead 19 Oct 2026 · getapp.com
Rating on Google Play
4.4 out of 5 from 268 reviewsRead 19 Oct 2026 · play.google.com
Rating on Trustpilot
4.7 out of 5 from 298 reviewsRead 19 Oct 2026 · trustpilot.com
Rating on TrustRadius
10 out of 10 from 10 reviewsRead 19 Oct 2026 · trustradius.com
SDK license
The documented SDK libraries are open source under the MIT License, while the hosted Textmagic service is proprietary.Read 19 Oct 2026 · docs.textmagic.com
SDKs
Official API documentation describes PHP, Node.js, Java, C#, Python, Go, C++, Delphi, and shell client libraries or wrappers.Read 19 Oct 2026 · docs.textmagic.com
Shared inbox
The platform provides a shared team inbox for SMS conversations and customer communication.Read 19 Oct 2026 · textmagic.com
Use cases
The company describes uses including appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up.Read 5 Oct 2026 · textmagic.com

Plans and prices

Essential $0.05 a month 100% prepaid; rates vary by destination country 160 plain-text characters per SMS part Read 21 Sep 2026 · textmagic.com
Email campaigns Free First 10,000 emails included for free; afterward $0.003 per email Domain verification and spam protection included Read 19 Oct 2026 · textmagic.com
Essential (pay-as-you-go) Free Prepaid credits; no monthly minimum; unused credit never expires. SMS $0.049 per message in the US · inbound SMS free · 10,000 emails included free after business domain verification; then $0.003 per email · texting number extra Read 5 Oct 2026 · textmagic.com
Inbound SMS Free Free Receiving text messages from contacts Read 19 Oct 2026 · textmagic.com
Outbound SMS via CPaaS $0.01, paid once $0.01 / SMS Available with connected Twilio, Vonage, Sinch, or Bandwidth numbers Read 19 Oct 2026 · textmagic.com
Outbound SMS $0.05, paid once $0.049 / SMS (160 plain text characters) 161-character plain-text messages count as 2 SMS parts · 70 Unicode characters per part Read 19 Oct 2026 · textmagic.com
Outbound/Inbound MMS $0.08, paid once $0.08 / MMS Each sent or received multimedia message is charged regardless of length Read 19 Oct 2026 · textmagic.com
Texting number $10 a month $10 / number / month Dedicated virtual number required to start texting Read 19 Oct 2026 · textmagic.com
Professional Price not published Monthly plan; price varies by registration country and selected volume. Discounted outbound SMS rates · monthly plans available in the US, Canada, Puerto Rico, UK, and Australia Read 5 Oct 2026 · support.textmagic.com

Every Textmagic plan and price →

Strong points and limits

Strong points

  • Shared inbox supports two-way conversations.
  • Automation workflows and scheduled campaigns are included.
  • Consent records and automatic opt-out enforcement are available.
  • Trial offers full access without a credit card.

Limits

  • No free plan is listed.
  • Advanced features are available in the web app.
  • Shortcodes are not supported.
  • No outbound WhatsApp or social messaging.

Who it suits

It suits businesses managing recurring, permission-based customer or staff communications, especially where shared conversation visibility or automation is useful.

Textmagic in depth

Read the full write-up

Overview

Textmagic combines SMS and email messaging with automation and a shared inbox for business teams. It is best suited to organizations that send recurring, permission-based messages and need staff to manage replies together. Its range of messaging tools is useful, but channel exclusions and destination-dependent costs may make it the wrong fit for teams with broader messaging needs.

Key features

Mass texting, scheduled campaigns, email campaigns, audience segmentation, and workflow automation cover both planned broadcasts and recurring notifications. A shared inbox, inbound messaging, MMS support, and delivery reporting help teams handle replies and keep track of delivery. These tools suit practical communications such as appointment reminders, delivery updates, staff alerts, payment reminders, and lead follow-up.

The REST API supports SMS and email, and an MCP connector works with compatible AI assistants and coding tools. HubSpot, Shopify, WooCommerce, and Zapier integrations help connect messaging to common business workflows; BYOC connections to Twilio, Vonage, Sinch, and Bandwidth offer another route for provider connectivity. Textmagic also provides consent records and automatic opt-out enforcement. US 10DLC brand and campaign registration is required for applicable messaging.

There are meaningful channel limits: Textmagic does not support shortcodes, outbound WhatsApp or social messaging, simultaneous SMS and email campaigns, or virtual numbers for OTP delivery. Teams that need any of those capabilities should look elsewhere rather than treat Textmagic as an all-channel platform. Textmagic states that it is SOC 2 Type II certified and GDPR compliant, and describes annual external penetration testing.

Pricing

Essential is priced at $0.05 a month, billed 100% prepaid. Rates vary by destination country, and each SMS part allows 160 plain-text characters. That makes the headline price a poor guide to total spend for teams sending longer messages or communicating across several countries.

Essential (pay-as-you-go) costs nothing, with prepaid credits, no monthly minimum, and unused credit that never expires. US SMS costs $0.049 per message, inbound SMS is free, and texting numbers cost extra. After business domain verification, 10,000 emails are included free; additional email costs $0.003 per email. This is the more flexible choice for low or uneven messaging volumes, though teams still need to account for number charges and destination-specific SMS rates.

Professional has custom pricing, with credits that roll over for up to 2 months. It may suit teams that want a plan beyond Essential, but the rollover window matters for buyers whose message volume varies seasonally. The free trial includes full feature access, requires no credit card, and lasts a maximum of 30 days. There is no free plan.

Platforms

Textmagic is available on web, iOS, Android, and through its API. The mobile apps support SMS conversations and contact management, while advanced features are available in the web app. The REST API and MCP connector add options for teams building messaging into their own systems or compatible tools.

Who it's for

Textmagic fits businesses that manage recurring, permission-based communications with customers or staff and want shared conversation visibility or messaging automation. Its mix of campaigns, inbox tools, and integrations is especially relevant for routine reminders, updates, and follow-up. It is less suitable for teams that depend on shortcodes, outbound social or WhatsApp messages, simultaneous email and SMS campaigns, or OTP delivery through virtual numbers.

Pros and cons

Pros: SMS, email campaigns, automation, segmentation, inbound messaging, MMS, and a shared inbox support both broadcasts and ongoing conversations.

Pros: A full-featured trial requires no credit card and can last up to 30 days, giving teams room to assess workflows before paying.

Pros: Consent records and automatic opt-out enforcement support permission-based messaging.

Cons: SMS rates vary by destination, and the prepaid Essential plan counts messages in 160-character plain-text parts.

Cons: Texting numbers cost extra on pay-as-you-go, and that plan's free email allowance requires business domain verification.

Cons: No shortcodes, outbound WhatsApp or social messaging, simultaneous SMS and email campaigns, or virtual numbers for OTP delivery.

Cons: Advanced features are web-only, limiting what mobile users can do beyond conversations and contact management.

Alternatives

For a broader comparison, browse Business Text Messaging Software, SMS Marketing Software, Business Texting Software, Messenger Marketing Software, Transactional SMS Software, and SMS Gateway Software.

Text Request is another paid option with a free trial and an Enterprise plan at $575 a month, billed monthly, including 20,000 texts and 10 dashboards. Textedly may be worth considering if a free plan matters; it also offers a free trial, and its Basic plan starts at $29 a month with 500 monthly messages when billed monthly. SendHub has a $19 a month Lite plan with 500 SMS per month, a 50-recipient limit per SMS, and API integration.

Apptoto starts at $30 a month and charges $10 for each additional user. EZ Texting has an annual Launch plan at $20 a month for up to 500 contacts, one user, and 6,000 yearly credits. Heymarket charges $49 per user/month on its Standard plan, billed annually, with a two-user minimum. MessageDesk offers a Team yearly plan at $29 per user, per month, on an annual contract with a three-user minimum.

Verdict

Choose Textmagic if your business needs recurring SMS and email communication, shared handling of replies, and automation in one service. Its strongest case is the combination of campaign and conversation tools with API access and business integrations. Look elsewhere if your messaging depends on shortcodes, outbound WhatsApp or social channels, simultaneous SMS and email campaigns, or virtual numbers for OTP delivery; compare destination rates and prepaid terms before committing.

Verdict

Textmagic brings SMS and email campaigns, automation, and shared conversations together, with API access and listed business integrations. Review the channel limitations, trial duration, and destination-dependent rates before choosing it.

Where Specifiction places it

Alternatives to TextmagicAll alternatives →