CallHub vs Textmagic
CallHub
callhub.io
Textmagic
textmagic.comSide by side
| Figure | CallHub | Textmagic |
|---|---|---|
| Price from | $0.05/mo | $0.05/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · SMS Marketing Software | 9.4 (#1) | 8.7 (#5) |
| API | The public API uses regional HTTPS endpoints under api-[region].callhub.io/v1/, JSON responses, and token authorization; it supports contacts, campaigns, and webhooks. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Founded | The company’s story says Augustus Franklin created the original chat tool in 2011. | 2001 |
| Headquarters | Washington, DC, United States | Tallinn, Estonia |
| Integrations | Direct integrations include NGP VAN, NationBuilder, Action Network, PDI, Salesforce, EveryAction, CiviCRM, Blackbaud, Blue State Digital, and Freshsales. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Mobile apps | CallHub provides mobile apps for Android and iOS, and lists support for iPhones running iOS 12 or later and Android 10 or later. | The Android app supports bulk texts, two-way conversations, push notifications, delivery history, contacts, lists, templates, and synchronization with the web app. |
| Rating on Apple App Store | 4.6 out of 5 from 506 ratings | 4.8 out of 5 from 267 ratings |
| Rating on Capterra | 4.4 out of 5 from 251 reviews | 4.6 out of 5 from 260 reviews |
| Rating on G2 | 4.8 out of 5 from 35 reviews | 4.4 out of 5 from 128 reviews |
| Rating on GetApp | 4.4 out of 5 from 250 reviews | 4.6 out of 5 from 260 reviews |
| Rating on Google Play | 4.4 out of 5 from 272 reviews | 4.4 out of 5 from 268 reviews |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 4.7 out of 5 from 298 reviews |
| Security | CallHub states it is SOC 2, GDPR, ISO 27001, and HIPAA compliant and uses AWS for cloud infrastructure. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | Essential includes live chat support; Scale offers priority support and an optional assigned Customer Success Manager. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| What it does | CallHub combines calling, texting, email, relational organizing, list building, analytics, and campaign automation for political, nonprofit, advocacy, union, and business outreach. | Textmagic provides business SMS and email campaigns, automated notifications, and two-way conversations managed through a shared inbox. |
Plans
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
CallHub
CallHub provides campaign and digital organizing tools for calling, broadcasts, texting, relational organizing, and workflow automation. Its channels include call center software, text and voice broadcasts, text-to-join, email outreach, and workflows. Phone banking offers predictive, power, auto, and preview dialers, along with branching scripts, inbound and patch-through calls, and AI-powered Smart Insights. Peer-to-peer texting can send initial messages automatically and includes trackable shortened links, profanity filtering, surveys, and data integration. Listed integrations include NationBuilder, Blackbaud, NGP VAN, Action Network, CiviCRM, Salesforce, Freshsales, Zapier, and OSDI; the API supports custom two-way data flows with another app. CallHub has Android and iOS apps, plus a web product compatible with Windows and Mac. Essential is listed at $0.05 a month at standard rates, with free credits to get started, and limits of 10,000 contacts and 10 agents. Scale lists unlimited contacts and agents, but no price is given.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.