SMSPortal

Spec sheet

What it does

SMSPortal is a cloud A2P messaging platform for promotional, transactional and conversational SMS.Read 15 Oct 2026 · smsportal.com

Product

SMSPortal describes itself as a cloud-based omnichannel messaging platform for business communications.Read 9 Oct 2026 · smsportal.com

API

The homepage provides API examples for C#, Java, PHP, Python, Go, Node.js, Ruby and PowerShell.Read 9 Oct 2026 · smsportal.com

Integrations

Official platform integrations listed are Optimove, MoEngage, Adobe Campaigns, Plumb5, Zapier and RapidAPI.Read 15 Oct 2026 · smsportal.com

Security

SMSPortal says it is certified under ISO 27001, ISO 27017 and ISO 27018 and conducts penetration testing at least annually.Read 9 Oct 2026 · smsportal.com

Support

The pricing page lists live chat support as business-hours for Free and 24/7 for Standard and Enterprise, with agent calls during business hours across plans.Read 9 Oct 2026 · smsportal.com

Headquarters

The company lists West Office Tower, Century City, Cape Town, South Africa as its physical address.Read 15 Oct 2026 · smsportal.com

Acquisition completion

LINK Mobility reported the acquisition completed on 14 February 2025 and said SMSPortal would continue as a South African business unit.Read 15 Oct 2026 · linkmobility.com

API authentication

API requests support Basic Authentication or 24-hour token authentication using generated client credentials.Read 15 Oct 2026 · docs.smsportal.com

API code recipes

Official recipes cover C#, Java, PHP, Python, Go, Node.js, Ruby and PowerShell.Read 15 Oct 2026 · docs.smsportal.com

API endpoint

The documented REST base URL is https://rest.smsportal.com, with versioned paths such as /v1.Read 15 Oct 2026 · docs.smsportal.com

Automation

Automation Flows let businesses create goal-specific visual journeys that send relevant texts and use real-time analytics.Read 9 Oct 2026 · smsportal.com

Automation flows

Visual automations can send surveys, order reminders, after-sales texts and goal-specific customer journeys.Read 15 Oct 2026 · smsportal.com

Automation triggers

Flow Builder supports keyword, opt-out and fallback reply filters, with actions to send or forward responses.Read 15 Oct 2026 · docs.smsportal.com

Company history

SMSPortal says it was founded in Cape Town and grew from a bootstrapped garage startup into a cloud communications platform provider.Read 9 Oct 2026 · smsportal.com

Company ownership

LINK Mobility announced on 24 June 2025 that it would acquire SMSPortal for up to USD 145 million, including conditional payments.Read 15 Oct 2026 · linkmobility.com

Company profile

LinkedIn lists SMSPortal as privately held, founded in 2002, headquartered in Cape Town and employing 11–50 people.Read 15 Oct 2026 · linkedin.com

Credit expiry

Purchased SMS credits expire 12 months after purchase.Read 15 Oct 2026 · docs.smsportal.com

Data protection

The pricing comparison lists GDPR compliance, encrypted-at-rest and encrypted-in-transit protections, and a 256-bit SSL connection.Read 9 Oct 2026 · smsportal.com

Documentation

The help centre contains API integration, getting-started guides, how-to articles and FAQs.Read 15 Oct 2026 · docs.smsportal.com

Feature limitation

The FAQ says sender names cannot be changed to arbitrary names, and USSD, email and MMS services are unavailable.Read 15 Oct 2026 · docs.smsportal.com

GDPR role

SMSPortal describes itself as a GDPR data processor while customers remain data controllers.Read 15 Oct 2026 · docs.smsportal.com

Hosting and security

Servers are hosted in Teraco South African data centres across CT1 and CT2; the facilities are described as Tier III+ and SOC 2 Type II certified.Read 15 Oct 2026 · docs.smsportal.com

Industries

SMSPortal presents solutions for financial services, lead generation, healthcare, media and entertainment, travel and hospitality, and retail and e-commerce.Read 9 Oct 2026 · smsportal.com

Landing pages

Users can attach personalized mobile webpages to SMS using drag-and-drop blocks and templates without coding.Read 15 Oct 2026 · smsportal.com

Landing-page analytics

Landing pages provide real-time click tracking and dashboard analytics showing who opened them.Read 15 Oct 2026 · smsportal.com

Legal entity

The legal company name is SMSPortal (Pty) Ltd, a South African limited-liability company registered as 2009/008598/07.Read 15 Oct 2026 · smsportal.com

Limit: learning curve

G2 reviewers reported that onboarding can initially be difficult for less technical users.Read 15 Oct 2026 · g2.com

Limit: price

A G2 small-business reviewer said pricing could be lower and wanted a slower-paced plan option.Read 15 Oct 2026 · g2.com

Limit: support

One G2 reviewer said technical-support queues sometimes lasted until the problem had already been solved.Read 15 Oct 2026 · g2.com

Messaging

Its SMS offering supports promotional, transactional and conversational texts.Read 9 Oct 2026 · smsportal.com

Messaging throughput

The FAQ says each user can send up to 8,000 SMS per second and messages are delivered within seconds.Read 15 Oct 2026 · docs.smsportal.com

Operational incidents

IsDown recorded five SMSPortal incidents in the prior 90 days, including delivery and connectivity degradations, with a median duration of 6 hours 36 minutes.Read 15 Oct 2026 · isdown.app

Plan limit

The Free plan includes 100 SMS, while Standard is pay-as-you-go and starts at $0.08 per message.Read 9 Oct 2026 · smsportal.com

Praise: landing pages

A G2 reviewer liked adding a landing page to an SMS and using SMS to reach people who lack email or phone access.Read 15 Oct 2026 · g2.com

Praise: value and messaging

G2 reviewers described the product as low cost, useful for text marketing and effective for organizing communications.Read 15 Oct 2026 · g2.com

Rating on Capterra

1.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com

Rating on G2

3.9 out of 5 from 5 reviewsRead 15 Oct 2026 · g2.com

REST API

The REST API accepts JSON over HTTP(S), supports one- or two-way SMS and webhooks, and includes a test mode.Read 15 Oct 2026 · docs.smsportal.com

Security certification

SMSPortal says it is certified to ISO 27001, ISO 27017 and ISO 27018.Read 15 Oct 2026 · smsportal.com

Security controls

The security documentation describes HTTPS, SFTP, SMPP-over-SSL, SMPP-over-IPsec, firewalls and logical access controls.Read 15 Oct 2026 · docs.smsportal.com

Two-way messaging

The platform supports replies and shows delivery status for sent messages.Read 15 Oct 2026 · docs.smsportal.com

URL shortening

The URL shortener provides branded links, per-recipient click tracking and real-time analytics.Read 15 Oct 2026 · smsportal.com

WhatsApp

The WhatsApp for Business product supports messages with images, videos, PDFs, buttons and templates.Read 9 Oct 2026 · smsportal.com

Zapier integration

Zapier can trigger SMSPortal sends or use incoming SMS replies through Webhooks by Zapier.Read 15 Oct 2026 · docs.smsportal.com

Plans and prices

Every SMSPortal plan and price →

Where Specifiction places it

• SMS Marketing Software#7 of 518.5
• Transactional SMS Software#17 of 768.5