Apptoto vs Heymarket

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Heymarket gives teams shared inboxes for business SMS, email, and messaging apps, with access from desktop or mobile. Team members can read and respond to texts and emails in centralized inboxes. Automations can use keywords, timing, or message sentiment to reply, assign chats, or add contacts to campaigns. Campaign tools include scheduled texts, drip campaigns, templates, and custom fields. AI agents can answer FAQs from an approved knowledge base, schedule appointments, and extract lead information for CRM syncing. The Chrome Extension can text numbers found on webpages or in CRMs, and the integration catalog includes Salesforce, HubSpot, Microsoft Teams, Slack, Zapier, Zendesk, Aircall, Shopify, Twilio, and Clio. Security features listed include SAML single sign-on, multifactor authentication, adjustable session duration, and configurable data retention; Heymarket says messages are encrypted at rest and in transit. Standard starts at $49 per user/month billed annually, with a two-user minimum, and a 14-day trial; there is no free plan. Standard excludes group messaging, call forwarding, email, Facebook Messenger, and Apple Messages for Business. Pricing lists 1,000 monthly credits at $0.03 per credit; longer texts use multiple credits.