Apptoto vs Slick

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Slick is paid business-management software for salons and barbershops. It covers booking, client records, payments, marketing, reporting, staff, and inventory. The calendar supports staff-specific schedules and prices, drag-and-drop appointment changes, day and week views, and client notes and history. Booking buttons can be placed on Instagram and Facebook pages. Unlimited SMS reminders are included, while marketing allowances range from 50 to 2,000 credits by plan. Essential costs $22 a month for one staff member, with a $22 owner calendar and $14 per additional staff member or booth renter. Supercharged costs $250 a month for 10 or more staff and includes 2,000 marketing SMS credits. Advanced is for small to medium businesses, but its price is not rendered. Slick supports Android, iOS, and web, offers a free trial, and uses monthly-rolling subscriptions as standard.