Apptoto vs Solovi

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Solovi gives UK service businesses a website and tools for bookings, payments, gift cards, loyalty cards, and local SEO. Customers choose a service, date, and time, can pay a deposit, and receive booking confirmations and reminders. Payments run through Stripe and support Apple Pay, Google Pay, and cards; Solovi says it charges 0% commission. Every tier includes loyalty cards and a featured directory listing, while gift cards are included on Local and Bespoke. Plans provide one staff calendar on Solo, up to three on Local, and unlimited calendars on Bespoke. The dashboard can be installed on a phone as a progressive web app and works offline. Solo costs £19 a month after a 30-day free trial. Local is £39 a month standard, or £29 a month for sign-ups before 31 December 2026. Bespoke is £79 a month standard, or £49 a month for qualifying 2026 sign-ups. It is available on Android, iOS, and web.