AppVirality vs GrowSurf
AppVirality
appvirality.com
GrowSurf
growsurf.comSide by side
| Figure | AppVirality | GrowSurf |
|---|---|---|
| Price from | $166.58/mo | $125/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 7 |
| Spec score · Referral Marketing Software | 9.2 (#3) | 8.5 (#8) |
| Headquarters | Hyderabad, Telangana, India | Newark, DE, USA |
| Integrations | The SaaS product page lists CRM integration, webhooks, and REST APIs. | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. |
| Product | AppVirality provides referral marketing software for mobile apps and SaaS to create and automate referral campaigns. | GrowSurf provides customer referral and affiliate program software for marketing and product teams. |
| Security | AppVirality says it upgraded its internal security measures and practices to protect customer data. | GrowSurf says it uses firewalls, IP allowlists, HTTPS with HSTS, and AES-256 encryption at rest for certain sensitive information. |
| Support | The SaaS Growth plan includes priority chat support and a dedicated growth manager. | Referral Startup includes email support, Business includes realtime support, and Custom includes priority support. |
| Target customers | The company describes its solution as serving SaaS, e-commerce, and large businesses with user acquisition, retention, and engagement needs. | GrowSurf says it serves marketing and product teams at B2C, SaaS, fintech, and other fast-growing companies, and is not the best fit for eCommerce, retail, or service businesses. |
Plans
AppVirality
- Growth (Referrals for SaaS)$1,999 a year
- Custom (Referrals for Mobile Apps)Priced on request
- Custom (Referrals for SaaS)Priced on request
GrowSurf
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (affiliate programs)Priced on request
- Custom (referral programs)Priced on request
In their own words
AppVirality
AppVirality provides referral marketing software for mobile apps and SaaS, with tools to create and automate campaigns. Teams can tailor campaign copy, images, rewards, and branding in a WYSIWYG dashboard. Mobile referrals can be set up with a JavaScript snippet or an iOS or Android SDK. Its mobile referral product tracks clicks, installs, install source, sign-ups, sales, and lifetime value. Campaigns can use custom-domain links, deep links, deferred deep links, and referral codes, with coupons or in-store wallet credits as rewards. AppVirality lists fraud detection for campaigns. The SaaS offering includes CRM integration, webhooks, and REST APIs; the Growth plan also includes priority chat support and a dedicated growth manager. The company says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. AppVirality targets SaaS, e-commerce, and large businesses seeking user acquisition, retention, and engagement. Growth (Referrals for SaaS) costs $1,999 a year, billed annually. There is no free plan, but the SaaS referral page offers a free trial with no credit card required for setup.
GrowSurf
GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.