ArcGIS Hub vs GWI Audiences
ArcGIS Hub
esri.comGWI Audiences
gwi.comSide by side
| Figure | ArcGIS Hub | GWI Audiences |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Audience Intelligence Platforms | 7.7 (#2) | 7.8 (#1) |
| Founded | 1969 | 2009 |
| Headquarters | Redlands, California, USA | London, United Kingdom |
| Purpose | ArcGIS Hub is a cloud-based community engagement platform for sharing trusted, curated content and collaborating with communities. | GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns. |
| Support | Esri technical support professionals handle Hub questions and issues, and Esri Professional Services offers deployment and configuration guidance. | Enterprise clients receive a dedicated account manager as standard. |
Plans
ArcGIS Hub
- ArcGIS Enterprise SitesPriced on request
- ArcGIS Hub BasicPriced on request
- ArcGIS Hub PremiumPriced on request
GWI Audiences
- FREEFree
- PLUSPrice not published
- PROPriced on request
- TEAMSPriced on request
In their own words
GWI Audiences
GWI Audiences helps users build target audiences for data-driven strategies and tailored campaigns. Its builder draws on more than 250K data points across 50+ markets, covering interests, behaviors, buying habits and preferences. Each audience shows the number of real-world survey respondents in its sample, and saved audiences can produce automatic top insights. Users can share audiences with colleagues, export them as PNG files or save them in shareable dashboards. GWI APIs embed automatically refreshed insights in BI platforms, custom systems and other tools. GWI MCP connects insights to AI tools including ChatGPT, Claude and Copilot. The Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. The service is a web-based SaaS platform with dashboards, cross-tabulation tools and API access. The FREE plan is free and includes 10 Agent Spark prompts a month, unlimited GWI Canvas decks and chart generation. PLUS is listed at $1,501,500 a month; PRO and TEAMS have no listed price. Fusions with Helixa, Audiense or Nielsen require paid subscriptions to both GWI and the partner.