Areto vs WebPurify
Areto
aretolabs.comWebPurify
webpurify.comSide by side
| Figure | Areto | WebPurify |
|---|---|---|
| Price from | — | $5/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 6 |
| Spec score · Social Media Moderation Software | 7.8 (#13) | 8.0 (#10) |
| Data handling | Areto says it does not sell data, processes data in Google Cloud Platform, and shares data with providers such as Google Cloud and OpenAI under confidentiality terms. | The image moderation FAQ says the content reviewed is not kept on WebPurify servers and that it does not store customer data. |
| Headquarters | Edmonton, Alberta, Canada | Irvine, California, United States |
| Product | Areto is a responsible AI content moderation platform that combines human judgment with machine speed to address online harm. | WebPurify provides content moderation services for text, images, video, metaverse experiences, and generative AI content. |
| Support | Areto directs product and partnership questions to [email protected] and offers a demo booking contact. | The custom text plan includes 24x7 email support and premium support with an SLA; Enterprise lists email support. |
| Trial | The free trial page offers a two-week trial and says Instagram connections require a Professional account with a linked Facebook Page. | Text plans include a 14-day free trial with full feature access and no credit card required. |
Plans
WebPurify
- WebPurify AIMFree
- Live Moderation$0.02, paid once
- Plugins$5 a month
- Standard$15 a month
- Enterprise$50 a month
- Custom Dedicated Servers or Host it YourselfPriced on request
In their own words
Areto
Areto is a web content-moderation platform that combines human judgment with automated processing for online activity. It can hide abusive comments, remove spam and bot traffic, and mute problematic accounts. Automated moderation is listed for Instagram, Facebook, TikTok, and YouTube, with support for more than 55 languages across four social platforms. Dashboards provide sentiment analysis, engagement insights, account performance views, and shareable reports. Fan Finder identifies loyal, engaged supporters, while Areto Score analyzes sentiment and engagement quality. Illegal Stream Remover identifies and takes down pirated streams to protect content and intellectual property. Areto describes customers as global brands and public figures, highlighting sports, public sector, and media and publishing. The service is paid with pricing on request and includes a two-week free trial. Trial Instagram connections require a Professional account linked to a Facebook Page. Areto says data is encrypted in transit and at rest, server access requires MFA, and it does not sell data. It also says it does not post for users, read direct messages, or store passwords.
WebPurify
WebPurify provides content moderation services for text, images, user-generated video, live streams, metaverse experiences, and generative AI content. Its profanity filter supports 15 languages and custom block and allow lists; offensive intent detection is available on custom plans. Image review can use automated AI, human moderators, or a hybrid workflow. Text moderation connects through WordPress, Drupal, and Joomla plugins, or through APIs for web and mobile applications. Text plans include a 14-day free trial with full feature access and no credit card required; image moderation offers 100 free photo moderations without a contract or card. Monthly text options list Plugins at $5 a month, Standard at $15 a month, and Enterprise at $50 a month. These plans allow one, two, and four simultaneous requests per license, respectively. Image options include WebPurify AIM at free, billed per image, and Live Moderation at $0.02, paid once, billed per photo. WebPurify says reviewed content is not retained on its servers and customer data is not stored.