Aritic PinPoint vs LeadSquared
Aritic PinPoint
aritic.comLeadSquared
leadsquared.comSide by side
| Figure | Aritic PinPoint | LeadSquared |
|---|---|---|
| Price from | $19/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 8 |
| Spec score · Lead Nurturing Software | 9.4 (#1) | 8.4 (#10) |
| Spec score · CRM Software | 9.2 (#14) | 8.8 (#34) |
| Spec score · Marketing Automation Software | 9.1 (#9) | 8.5 (#26) |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Headquarters | Bengaluru, Karnataka, India | Bengaluru, Karnataka, India |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | The integrations directory lists 162 apps and includes categories such as analytics, CRM, email, messaging, payments, and verification. |
| Lead management | Lead analysis, lead management, lead scoring, customizable scores and smart lead-capture forms are listed features. | Its CRM includes lead scoring, lead distribution, bulk import, opportunity management, and activity tracking. |
| Marketing automation | Yes | Yes |
| Support | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. | The pricing page lists business process mapping, migration, onboarding, help documentation, training, and phone and email support. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
LeadSquared
- Sales ProPriced on request
- Sales SuperPriced on request
- Marketing ProPriced on request
- Marketing SuperPriced on request
- Marketing Pro$1,200 a year
- Marketing Super$2,000 a year
- Sales Pro₹2,500 a year
- Sales Super₹5,000 a year
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
LeadSquared
LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.