Aritic PinPoint vs Maropost Marketing Cloud
Aritic PinPoint
aritic.com
Maropost Marketing Cloud
maropost.comSide by side
| Figure | Aritic PinPoint | Maropost Marketing Cloud |
|---|---|---|
| Price from | $19/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 7 |
| Spec score · Lead Nurturing Software | 9.4 (#1) | 8.4 (#11) |
| Spec score · Marketing Automation Software | 9.1 (#9) | 8.6 (#18) |
| API | Aritic provides PinPoint API documentation describing APIs that use HTTP with JSON and authorization through OAuth or Basic Authentication. | The Build plan includes API access and integrations. |
| CRM integrations | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. | multiple |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Free plan | Yes | No |
| Headquarters | Bengaluru, Karnataka, India | Toronto, Ontario, Canada |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | The product page identifies Neto, Retail Express, Shopify, Salesforce, Magento, Meta, Digioh, and Keap integrations. |
| Security | Aritic says public communication interfaces use HTTPS and TLS encryption, and stored server data uses disk-level and database-level encryption. | Maropost says its data center hosting provider is ISO/IEC 27001 certified and maintains SOC 2 Type 2, and that its data center maintains PCI DSS Level 1 compliance. |
| Paid from | 59 | 279 |
| Support | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. | The pricing page lists 24/7 helpdesk support by phone, live chat, and online support requests for the plans. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
Maropost Marketing Cloud
- Essential$279 a month
- Professional$849 a month
- Enterprise$1,699 a month
- Build$29 a month
- Essentials$240 a month
- Professional$720 a month
- Enterprise$1,440 a month
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
Maropost Marketing Cloud
Maropost Marketing Cloud brings email, SMS, customer journeys, and audience management together for lifecycle messaging. Email campaigns support scheduling, measurement, A/B testing, approvals, and dynamic content. Journey Builder creates visual, multi-step email, SMS, and push automations triggered by customer behavior. Contact 360 combines engagement, purchase history, and list membership in one customer record. Listed integrations include Neto, Retail Express, Shopify, Salesforce, Magento, Meta, Digioh, and Keap; the Build plan includes API access and integrations. Plans set marketing-contact and email-send allowances, and additional contacts are billed according to the plan. SMS is a separately billed add-on with a setup fee, prepaid monthly tiers, and per-segment rates; MMS and RCS are separately billed where offered. The service is available on the web and through an API. There is no free plan, but a 14-day trial is offered with predefined usage limits and some premium features locked. Monthly plans listed range from $29 a month for Build to $1,699 a month for Enterprise.