Aritic PinPoint vs Salesforce Marketing Cloud Account Engagement
Aritic PinPoint
aritic.comSalesforce Marketing Cloud Account Engagement
salesforce.comSide by side
| Figure | Aritic PinPoint | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Price from | $19/mo | $1,250/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 8 |
| Spec score · Lead Nurturing Software | 9.4 (#1) | 7.8 (#17) |
| Spec score · Marketing Automation Software | 9.1 (#9) | 8.5 (#24) |
| CRM integrations | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. | native |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Free plan | Yes | No |
| Headquarters | Bengaluru, Karnataka, India | San Francisco, California, United States |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. |
| Lead management | Lead analysis, lead management, lead scoring, customizable scores and smart lead-capture forms are listed features. | The pricing page lists lead nurturing, scoring, prospect tracking, lead deduplication, and lead scoring and grading features. |
| Purpose | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. | Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment. |
| Paid from | 59 | 1250 |
| Support | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. | The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
Salesforce Marketing Cloud Account Engagement
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement has no write-up on Specifiction yet; its figures are above.