Aritic PinPoint vs Zoho Marketing Plus

Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.

Zoho Marketing Plus is a web-based marketing platform that combines email automation, customer journeys, lead scoring, and lead capture forms. It supports multiple CRM integrations and includes capacity for 1,000 contacts. The Marketing Plus plan is listed at $30 a month with monthly billing. That plan covers one marketer, 1,000 contacts, 10,000 visitors, 25 webinar attendees, one brand, and 15 GB of storage. A separate pricing note lists a starting price of $25/mo with annual billing and a 15-day trial. There is no free plan. Zoho Marketing Plus is the maker listed for the product; its headquarters are in Chennai, India, and its founding year is 1996.