Armada vs Closely
Armada
goarmada.co
Closely
closelyhq.comSide by side
| Figure | Armada | Closely |
|---|---|---|
| Price from | $49/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Sales Engagement Software | 8.4 (#11) | 8.3 (#17) |
| Intended users | The maker describes the product for B2B founders, SDR and BDR teams, demand-generation teams, and lean outbound agencies. | Closely describes its audience as B2B outbound teams and identifies individual sellers, sales leaders, founders, agencies, marketers, and recruiters as users it serves. |
| Product | Armada is a GTM outbound platform for finding signal-based leads and running email and LinkedIn sequences. | Closely automates LinkedIn and email outreach with AI-personalized messaging for outbound sales. |
| Support | Support is available by email or through the in-product support path, while Pro and Scale include priority support. | The pricing comparison lists 24-hour support chat, while its white-label FAQ describes 24-hour email support for partners. |
Plans
Armada
- FreeFree
- Growth$49 a month
- Pro$149 a month
- Scale$399 a month
- EnterprisePriced on request
In their own words
Armada
Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.