Armada vs LeadSquared
Armada
goarmada.coLeadSquared
leadsquared.comSide by side
| Figure | Armada | LeadSquared |
|---|---|---|
| Price from | $49/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 8 |
| Spec score · Sales Engagement Software | 8.4 (#11) | 8.5 (#10) |
| Integrations | Named enrichment providers include LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. | The integrations directory lists 162 apps and includes categories such as analytics, CRM, email, messaging, payments, and verification. |
| Product | Armada is a GTM outbound platform for finding signal-based leads and running email and LinkedIn sequences. | LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. |
| Support | Support is available by email or through the in-product support path, while Pro and Scale include priority support. | The pricing page lists business process mapping, migration, onboarding, help documentation, training, and phone and email support. |
Plans
Armada
- FreeFree
- Growth$49 a month
- Pro$149 a month
- Scale$399 a month
- EnterprisePriced on request
LeadSquared
- Sales ProPriced on request
- Sales SuperPriced on request
- Marketing ProPriced on request
- Marketing SuperPriced on request
- Marketing Pro$1,200 a year
- Marketing Super$2,000 a year
- Sales Pro₹2,500 a year
- Sales Super₹5,000 a year
In their own words
Armada
Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.
LeadSquared
LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.