Armada vs Up
Armada
goarmada.coUp
replyup.comSide by side
| Figure | Armada | Up |
|---|---|---|
| Price from | $49/mo | $49/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Sales Engagement Software | 8.4 (#11) | 7.2 (#62) |
| Integrations | Named enrichment providers include LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. | Up requires customers to set up their own Amazon SES account and does not offer third-party or Zapier integrations, according to its comparison page. |
| Product | Armada is a GTM outbound platform for finding signal-based leads and running email and LinkedIn sequences. | Up is an email outreach tool for small businesses that sends and automates email at scale using Amazon SES. |
| Support | Support is available by email or through the in-product support path, while Pro and Scale include priority support. | The Custom plan includes Amazon SES setup and priority phone support. |
Plans
Armada
- FreeFree
- Growth$49 a month
- Pro$149 a month
- Scale$399 a month
- EnterprisePriced on request
In their own words
Armada
Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.