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ASO.dev vs ASOTools

ASO.dev

aso.dev

ASOTools

asotools.io

Side by side

FigureASO.devASOTools
Price from$15/mo$9/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
WindowsYes—
macOSYes—
LinuxYes—
iOSYes—
AndroidYes—
APIYesYes
Plans published44
Spec score · App Store Optimization Software8.2 (#8)8.6 (#4)
Keyword researchIts ASO tools analyze keyword rankings, competitors, popularity, and difficulty across App Store locales.Its keyword tools provide search volume, keyword difficulty, popularity, app keyword coverage, and rankings.
ProductASO.dev provides app store optimization, metadata management, analytics, and release automation for mobile apps.ASOTools describes itself as an app store optimization and app data service for growing app downloads.
SecurityThe maker says requests to App Store Connect and Google Play go directly from the user's device to the respective platform servers.The homepage states that user data is transmitted with end-to-end encryption and that ASOTools collects and transports data in compliance with GDPR.
SupportThe contact page lists [email protected], a London address, and a feedback portal for reporting issues or suggesting features.The FAQ directs users with further questions to contact the company through online chat.

Plans

ASO.dev

  • Console$15 a month
  • Indie$29 a month
  • Pro$69 a month
  • Marketing$149 a month

ASO.dev pricing →

ASOTools

  • FreeFree
  • Basic$9 a month
  • Growth$59 a month
  • Business$299 a month

ASOTools pricing →

In their own words

ASO.dev

ASO.dev provides app store optimization, metadata management, analytics and release automation for mobile apps. Its keyword tools examine rankings, competitors, popularity and difficulty across App Store locales. Connections to App Store Connect and Google Play support work with metadata, releases, reviews, screenshots, pricing and subscriptions. Localization tools cover titles, subtitles and keywords by country, with locale-specific suggestions and validation. Bulk editing can translate text using AI, Google Translate or DeepL, and AI can generate review replies. The Marketing plan adds Apple Ads insights across two placements, including ad keywords, creatives, share of voice and auction insights. Keyword search, market analysis, competitor research and public metadata tools can be used without API keys. Downloads are listed for macOS, Windows, Linux, iOS, Android and web, alongside a Figma plugin, browser extension and public API. There is no free plan; a three-day trial is listed. Console costs $15 a month, billed yearly at $180 a year.

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ASOTools

ASOTools is an app store optimization and app data service for developers working to grow downloads on iOS and Android. Its analytics cover app details, localized product previews, developer profiles, changes in ratings and reviews, download trends, and estimated revenue. Keyword tools for Google Play and the App Store show search volume, difficulty, popularity, coverage, rankings, and suggestions. Market research includes download and revenue rankings by country and category, plus store charts and trends. ASOTools says its coverage spans 46 countries and 56 categories. The service offers web access, an API, and a free Chrome extension for Google Play; the extension displays marketing metrics and checks up to 10 top-ranked keywords per app. The free plan allows three search queries daily. Basic is $9 a month, Growth is $59 a month, and Business is $299 a month. Those plans raise search and detail-view limits, with tracking and ranking data varying by tier.

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