ASO.dev

ASO.dev is a store-management and optimization suite for mobile app teams working across Apple and Google marketplaces. It is best for teams that want listing operations and keyword research together, with the budget to choose a tier that fits their analytics needs. Console is focused on operations; tracking and Apple Ads intelligence require higher plans.

Overview

ASO.dev connects with App Store Connect and Google Play for metadata, releases, reviews, screenshots, pricing and subscriptions, alongside research on keyword rankings, competitors, popularity and difficulty across App Store locales. That combination suits teams that would rather manage listings and assess their visibility in one product. The key qualification is the tier split: Console omits ASO analytics and keyword tracking, so it is not a low-cost route to the full optimization toolkit.

Key features

A cross-localization table brings titles, subtitles and keywords for every country together, with locale-specific suggestions and validation. That is useful for teams maintaining many storefronts, though translation and validation do not replace editorial judgment about how copy reads in each market. Bulk editing supports translation through AI, Google Translate or DeepL, and AI can generate review replies.

Keyword and competitor research includes ranking, popularity and difficulty analysis. Keyword search, market analysis, competitor research and public metadata tools can be used without API keys, making research accessible before connecting store accounts. For connected workflows, the maker says requests go directly from the user's device to Apple and Google servers; the security manifest says keys and passwords are stored locally rather than copied to ASO.dev servers. API keys can be restricted to particular apps or analytics and financial areas, and Google Play permissions can be revoked in Play Console.

Downloads are offered for macOS, Windows, Linux, iOS, Android and the web, with a Figma plugin, browser extension and public API also linked. This range gives teams several ways to reach the product, rather than tying store workflows to a single desktop environment.

Pricing

ASO.dev is paid, with plans charged per seat and a 3-day trial; there is no free plan. Annual billing is shown at these monthly rates, with annual totals and higher monthly prices also displayed:

Console: $15 a month, billed yearly at $180 per year; $19 per month is also shown. It includes unlimited connected store accounts and workspaces, metadata, pricing, releases, bulk media upload and AI review replies. It fits teams focused on store operations, but gives up ASO analytics and keyword tracking.

Indie: $29 a month, billed yearly at $348 per year; $39 per month is also shown. It allows unlimited apps, keywords, competitors and workspaces, with 30 days of data history. The short history and lack of export or long-term trends make it a better fit for lighter research than ongoing professional analysis; the plan is not intended for ASO specialists or agencies.

Pro: $69 a month, billed yearly at $828 per year; $89 per month is also shown. It adds extended history, CPP/PPO, changelog and export. It is the more capable choice for teams that need durable tracking and analysis, but Apple Ads Insights are excluded.

Marketing: $149 a month, billed yearly at $1788 per year; $199 per month is also shown. It adds Apple Ads intelligence, including ad keywords, creatives, share of voice and auction insights. This tier is for teams making Apple Ads insight part of their workflow, rather than those who only need listing operations or standard ASO research.

Because prices are per seat, team costs rise with each user. The jump from Pro to Marketing is justified only when Apple Ads intelligence matters; otherwise, Pro has the broader listed analysis features without that premium capability.

Platforms

ASO.dev supports Android, iOS, macOS, Linux, Windows and web, as well as API and extension access. Its marketplace coverage includes both major mobile stores, matching teams that manage Apple and Google listings.

Who it's for

ASO.dev is a strong fit for mobile publishers and marketing teams coordinating metadata, localization and releases across App Store and Google Play, especially when they also need keyword or competitor research. Console suits operations-only work; Indie suits bounded research with a short history; Pro is better for sustained analysis and export; Marketing is for teams that need Apple Ads intelligence. It is less suitable for teams seeking a free ongoing plan, or for agencies that need longer-term trends and exports at Indie pricing.

Pros and cons

Pros: Store integrations cover operational tasks from metadata through releases and subscriptions, reducing the need to separate listing management from research.

Pros: Localization covers titles, subtitles and keywords across countries, with suggestions and validation, while multiple translation options accelerate bulk editing.

Pros: Research can be used without API keys, and local credential storage plus restrictable permissions offer a more controlled connected-account setup.

Cons: Console lacks analytics and keyword tracking, so the least expensive tier does not cover core monitoring needs.

Cons: Indie has only 30 days of history and no export or long-term trends, limiting its usefulness for professional ASO work.

Cons: Apple Ads insights are confined to Marketing, a substantial per-seat step up from Pro for teams that need that capability.

Cons: There is no free plan, and the trial lasts only 3 days, leaving little room for extended evaluation.

Alternatives

For a broader comparison, see App Store Optimization Software.

ASOdesk is a better starting point for readers who want a free plan with 200 keywords, one application and one teammate; its free tier also includes 100 API credits per month and 400 daily keyword stats.

ASOTools is another freemium alternative, with web, API and extension platforms.

MobileAction may suit teams prioritizing a free MobileAction CMP tier, which includes one seat, unlimited data retention and up to $10,000 monthly ad spend.

AppBrain is an Android and web option whose free plan covers up to 20 tracked keywords and browsing more than 2M app pages.

APPlyzer offers a free Basic plan with 100 keywords, unlimited apps and competitors, and unlimited countries and languages.

AppTweak is worth considering for a free Market Intelligence Starter tier with three seats, past-month historical data, and download and revenue estimates.

ASOMobile has a free plan with 20 keywords, two apps, one teammate, 10 competitors and 100 review responses.

ASOStacks is a freemium Android, iOS and web alternative with a free plan.

Verdict

Choose ASO.dev if your team wants one workspace for store operations, localization and ASO research across Apple and Google, and can pay per seat for the tier that matches its analysis needs. Its main advantage is the breadth from listing work through keyword research; its main drawback is that meaningful tracking, longer history and Apple Ads insight are separated across higher-priced tiers. Look elsewhere if a free plan or professional-grade research at a lower entry tier is essential.