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APPlyzer

applyzer.com

From $15.83/mo Free plan WebAPI
Visit applyzer.com
Spec score 8.4 #6 of 29 in App Store Optimization Software

What it is

APPlyzer provides app store analytics, app store optimization insights, and Apple Search Ads data across millions of apps and more than 150 countries. It offers keyword and app tracking, download estimates, competitor creative research, and analysis of ratings and reviews. Its auction reporting covers Apple Search Ads positions 1–5, while other reports examine how paid activity relates to organic rankings and flag possible cannibalization risks. Research tools cover Custom Product Pages and in-app events, including competitor assets and copy. APPlyzer Chat is an AI research assistant for questions about keyword performance, creative trends, metadata, and competitor downloads; its unlimited 48-hour trial requires a ChatGPT account. The free Basic plan costs nothing and includes up to 100 keywords, unlimited apps, competitors, countries, and languages, limited search score access, hourly category rankings, and one year of historical data. PRO with APPlyzer Chat costs $19 a month, and API Data costs $25 a month. It is available on the web and through an API.

Spec sheet

Product
APPlyzer provides app store analytics and ASO and Apple Search Ads insights across millions of apps and more than 150 countries.Read 8 Oct 2026 · applyzer.com
Intended users
The maker describes the product for app developers, marketers, indie creators, agencies, publishers, product managers, analysts, investors, and market researchers.Read 8 Oct 2026 · applyzer.com
API
APPlyzer offers API data for rankings, category positions, global leaderboards, and search scores, with documentation linked from its API page.Read 8 Oct 2026 · applyzer.com
Support
The maker lists [email protected] for contact and includes Slack support for Enterprise and Managed Services.Read 8 Oct 2026 · applyzer.com
Founded
2009Read 28 Sep 2026 · applyzer.com
Company
APPlyzer GmbH is based in Altshausen, Germany, and says it has provided app industry market insights since 2009.Read 8 Oct 2026 · applyzer.com
AI assistant
APPlyzer Chat is described as an AI research assistant that can answer questions about keyword performance, creative trends, metadata, and competitor downloads and interact with a workspace.Read 8 Oct 2026 · applyzer.com
Auction data
The platform reports Apple Search Ads auction results for positions 1–5 to help users assess bids and competitors.Read 8 Oct 2026 · applyzer.com
Chat trial
APPlyzer Chat can be tried free for unlimited use for 48 hours, and requires a ChatGPT account.Read 8 Oct 2026 · applyzer.com
Creative research
The platform includes explorers for Custom Product Pages and in-app events, including competitor creative assets and copy.Read 8 Oct 2026 · applyzer.com
Download estimates
APPlyzer provides app download estimates across 150 countries and says it has more than 30 months of download data.Read 8 Oct 2026 · applyzer.com
Free access
The free plan provides up to 100 keywords, unlimited apps and competitors, unlimited countries and languages, limited search score access, hourly category rankings, and one year of historical data.Read 8 Oct 2026 · applyzer.com
Keyword and app tracking
The Basic plan includes 100 tracked keywords with unlimited apps, competitors, countries, and languages.Read 8 Oct 2026 · applyzer.com
Organic and paid analysis
APPlyzer reports on how Apple Search Ads activity relates to organic rankings and flags cannibalization risks and keywords that may benefit from ad support.Read 8 Oct 2026 · applyzer.com
Reviews
APPlyzer includes ratings and reviews analysis, including review sentiment reporting on its pricing page.Read 8 Oct 2026 · applyzer.com
Security and privacy
APPlyzer's privacy policy says it processes personal data under GDPR and describes technical and organizational protection measures while noting that internet transmissions cannot be guaranteed absolutely secure.Read 8 Oct 2026 · applyzer.com

Plans and prices

Basic Free 100 keywords · unlimited apps and competitors · unlimited countries and languages · limited search score access Read 8 Oct 2026 · applyzer.com
PRO (inc. APPlyzer Chat) $19 a month Monthly 500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder Read 8 Oct 2026 · applyzer.com
API Data $25 a month Monthly Keyword rankings · search scores and daily impressions · app category rankings · world charts · Apple Search Ads auction data · reviews · custom product pages · in-app-event data Read 8 Oct 2026 · applyzer.com
PRO (inc. APPlyzer Chat) $190 a year Annual 500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder Read 8 Oct 2026 · applyzer.com
API Data $250 a year Annual Keyword rankings · search scores and daily impressions · app category rankings · world charts · Apple Search Ads auction data · reviews · custom product pages · in-app-event data Read 8 Oct 2026 · applyzer.com
Enterprise and Managed Services Priced on request More than 10k keywords · ASO consulting · custom reports · training · Slack support Read 8 Oct 2026 · applyzer.com

Every APPlyzer plan and price →

Strong points and limits

Strong points

  • Covers millions of apps across more than 150 countries.
  • Auction results cover Apple Search Ads positions 1–5.
  • Research includes competitor creative assets and copy.
  • Free Basic includes unlimited apps and competitors.
  • API data is available for rankings and other metrics.

Limits

  • Free plan has limited search score access.
  • APPlyzer Chat's 48-hour trial requires a ChatGPT account.

Who it suits

APPlyzer suits app developers, marketers, agencies, publishers, and researchers who need app-market, keyword, or Apple Search Ads insights. Its free plan allows tracking up to 100 keywords.

Verdict

APPlyzer brings keyword tracking, creative research, and paid-search analysis together for app-market work. The free plan has a 100-keyword ceiling, while PRO with APPlyzer Chat costs $19 a month.

Where Specifiction places it

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