AppFollow vs APPlyzer

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

APPlyzer provides app store analytics, app store optimization insights, and Apple Search Ads data across millions of apps and more than 150 countries. It offers keyword and app tracking, download estimates, competitor creative research, and analysis of ratings and reviews. Its auction reporting covers Apple Search Ads positions 1–5, while other reports examine how paid activity relates to organic rankings and flag possible cannibalization risks. Research tools cover Custom Product Pages and in-app events, including competitor assets and copy. APPlyzer Chat is an AI research assistant for questions about keyword performance, creative trends, metadata, and competitor downloads; its unlimited 48-hour trial requires a ChatGPT account. The free Basic plan costs nothing and includes up to 100 keywords, unlimited apps, competitors, countries, and languages, limited search score access, hourly category rankings, and one year of historical data. PRO with APPlyzer Chat costs $19 a month, and API Data costs $25 a month. It is available on the web and through an API.