AppFollow vs ASO.dev

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

ASO.dev provides app store optimization, metadata management, analytics and release automation for mobile apps. Its keyword tools examine rankings, competitors, popularity and difficulty across App Store locales. Connections to App Store Connect and Google Play support work with metadata, releases, reviews, screenshots, pricing and subscriptions. Localization tools cover titles, subtitles and keywords by country, with locale-specific suggestions and validation. Bulk editing can translate text using AI, Google Translate or DeepL, and AI can generate review replies. The Marketing plan adds Apple Ads insights across two placements, including ad keywords, creatives, share of voice and auction insights. Keyword search, market analysis, competitor research and public metadata tools can be used without API keys. Downloads are listed for macOS, Windows, Linux, iOS, Android and web, alongside a Figma plugin, browser extension and public API. There is no free plan; a three-day trial is listed. Console costs $15 a month, billed yearly at $180 a year.