ASOTools vs Aurora ASO
ASOTools
asotools.io
Aurora ASO
aurora-aso.appSide by side
| Figure | ASOTools | Aurora ASO |
|---|---|---|
| Price from | $9/mo | $4.17/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | — | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · App Store Optimization Software | 8.6 (#4) | 7.6 (#19) |
| Analytics | Its analytics cover app details, localized product previews, developer profiles, review and rating changes, download trends, and estimated revenue. | With App Store Connect, Aurora displays downloads, impressions, product page views, conversion, active devices, sessions, sales, proceeds, subscriptions, retention, and refunds. |
| Privacy | The privacy policy says electronic financial transactions are protected by encryption and that personal information is stored on password- and firewall-protected servers. | Aurora says it does not sell personal information and shares it only with providers needed for selected features, such as Apple and Cloudflare, or as required by law. |
| Purpose | ASOTools provides app store optimization and app data tools intended to help iOS and Android app developers grow app downloads. | Aurora is a native Mac ASO tool for tracking rankings, finding keyword opportunities, watching competitors, and connecting App Store performance with revenue. |
| Security | The homepage states that user data is transmitted with end-to-end encryption and that ASOTools collects and transports data in compliance with GDPR. | App Store Connect credentials are stored in macOS Keychain, and the privacy policy says Aurora uses encrypted HTTPS connections. |
| Support | The FAQ directs users with further questions to contact the company through online chat. | Support is offered by email for bugs, setup questions, and account help; users are asked to include their macOS version, Aurora version, and the feature involved. |
Plans
In their own words
ASOTools
ASOTools is an app store optimization and app data service for developers working to grow downloads on iOS and Android. Its analytics cover app details, localized product previews, developer profiles, changes in ratings and reviews, download trends, and estimated revenue. Keyword tools for Google Play and the App Store show search volume, difficulty, popularity, coverage, rankings, and suggestions. Market research includes download and revenue rankings by country and category, plus store charts and trends. ASOTools says its coverage spans 46 countries and 56 categories. The service offers web access, an API, and a free Chrome extension for Google Play; the extension displays marketing metrics and checks up to 10 top-ranked keywords per app. The free plan allows three search queries daily. Basic is $9 a month, Growth is $59 a month, and Business is $299 a month. Those plans raise search and detail-view limits, with tracking and ranking data varying by tier.
Aurora ASO
Aurora ASO has no write-up on Specifiction yet; its figures are above.