Aurora ASO

Spec sheet

Purpose

Aurora is a native Mac ASO tool for tracking rankings, finding keyword opportunities, watching competitors, and connecting App Store performance with revenue.Read 8 Oct 2026 · aurora-aso.app

Integrations

Aurora connects to App Store Connect and receives purchase, renewal, and cancellation events through App Store Server Notifications.Read 8 Oct 2026 · aurora-aso.app

Security

App Store Connect credentials are stored in macOS Keychain, and the privacy policy says Aurora uses encrypted HTTPS connections.Read 8 Oct 2026 · aurora-aso.app

Privacy

Aurora says it does not sell personal information and shares it only with providers needed for selected features, such as Apple and Cloudflare, or as required by law.Read 8 Oct 2026 · aurora-aso.app

Support

Support is offered by email for bugs, setup questions, and account help; users are asked to include their macOS version, Aurora version, and the feature involved.Read 8 Oct 2026 · aurora-aso.app

Analytics

With App Store Connect, Aurora displays downloads, impressions, product page views, conversion, active devices, sessions, sales, proceeds, subscriptions, retention, and refunds.Read 8 Oct 2026 · aurora-aso.app

Competitor monitoring

Competitor Watch tracks competitors from a keyword’s top 20 and surfaces rank, rating, and metadata changes.Read 8 Oct 2026 · aurora-aso.app

Data handling

Aurora says its primary working data is kept on the Mac; realtime event notifications pass through an Aurora relay on Cloudflare infrastructure.Read 8 Oct 2026 · aurora-aso.app

Data limitations

Apple may delay or omit analytics data, and historical reports can contain gaps; Aurora says it labels historical data and does not invent missing values.Read 8 Oct 2026 · aurora-aso.app

Developer

Aurora is created by independent app developer Michael Willer.Read 8 Oct 2026 · aurora-aso.app

Keyword discovery

Keyword Explorer examines related App Store searches and scores results for the selected app and storefront.Read 8 Oct 2026 · aurora-aso.app

Keyword tracking

It tracks keyword positions across storefronts and provides ranking history, demand, competition, and opportunity scoring.Read 8 Oct 2026 · aurora-aso.app

Platform and audience

Aurora is a native macOS app aimed at indie developers; the site specifies macOS 14 or later.Read 8 Oct 2026 · aurora-aso.app

Platform limitation

Aurora focuses on Apple’s App Store and does not track Google Play.Read 8 Oct 2026 · aurora-aso.app

Plans and prices

Every Aurora ASO plan and price →

Where Specifiction places it

• App Store Optimization Software#19 of 297.6