ASOTools vs KWRDS
ASOTools
asotools.ioKWRDS
kwrds.appSide by side
| Figure | ASOTools | KWRDS |
|---|---|---|
| Price from | $9/mo | €12/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | — | Yes |
| iOS | — | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · App Store Optimization Software | 8.6 (#4) | 7.6 (#21) |
| Audience | ASOTools says it serves individual developers, small and medium businesses, and enterprises working with apps. | The product is described for indie developers, app publishers, ASO managers and agencies managing one app or a portfolio across countries and storefronts. |
| Keyword research | Its keyword tools provide search volume, keyword difficulty, popularity, app keyword coverage, and rankings. | Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking. |
| Privacy | The privacy policy says electronic financial transactions are protected by encryption and that personal information is stored on password- and firewall-protected servers. | The website privacy policy says it uses no tracking cookies, web analytics or advertising tracking by default; app privacy details are referred to the App Store product page. |
| Product | ASOTools describes itself as an app store optimization and app data service for growing app downloads. | KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning. |
| Support | The FAQ directs users with further questions to contact the company through online chat. | KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions. |
Plans
In their own words
ASOTools
ASOTools is an app store optimization and app data service for developers working to grow downloads on iOS and Android. Its analytics cover app details, localized product previews, developer profiles, changes in ratings and reviews, download trends, and estimated revenue. Keyword tools for Google Play and the App Store show search volume, difficulty, popularity, coverage, rankings, and suggestions. Market research includes download and revenue rankings by country and category, plus store charts and trends. ASOTools says its coverage spans 46 countries and 56 categories. The service offers web access, an API, and a free Chrome extension for Google Play; the extension displays marketing metrics and checks up to 10 top-ranked keywords per app. The free plan allows three search queries daily. Basic is $9 a month, Growth is $59 a month, and Business is $299 a month. Those plans raise search and detail-view limits, with tracking and ranking data varying by tier.
KWRDS
KWRDS is an Apple-platform app for App Store Optimization, with tools for keyword tracking, research, competitor analysis, and metadata planning. It runs on iOS and macOS and is designed for managing an app or a portfolio across countries and storefronts. Users can refresh tracked keyword rankings and see position changes by country or storefront. Keyword networks expand seed terms into related terms and combinations using autocomplete queries; the site cautions that these suggestions do not guarantee search volume or rankings. Competitors can be marked direct or similar for comparisons of shared keywords, thematic overlap, and opportunities. A metadata editor drafts an app name, subtitle, and keyword field against live Apple character limits, but users must apply the prepared text themselves in App Store Connect. KWRDS also shows which keywords are covered by other indexed localizations in a storefront and which remain unused. The free plan is free. Pro is €12 a month and Studio is €44 a month; both are marked indicative, not final.