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KWRDS

kwrds.app

From €12/mo Free plan macOSiOS
Visit kwrds.app
Spec score 7.6 #21 of 29 in App Store Optimization Software

What it is

KWRDS is an Apple-platform app for App Store Optimization, with tools for keyword tracking, research, competitor analysis, and metadata planning. It runs on iOS and macOS and is designed for managing an app or a portfolio across countries and storefronts. Users can refresh tracked keyword rankings and see position changes by country or storefront. Keyword networks expand seed terms into related terms and combinations using autocomplete queries; the site cautions that these suggestions do not guarantee search volume or rankings. Competitors can be marked direct or similar for comparisons of shared keywords, thematic overlap, and opportunities. A metadata editor drafts an app name, subtitle, and keyword field against live Apple character limits, but users must apply the prepared text themselves in App Store Connect. KWRDS also shows which keywords are covered by other indexed localizations in a storefront and which remain unused. The free plan is free. Pro is €12 a month and Studio is €44 a month; both are marked indicative, not final.

Spec sheet

Product
KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning.Read 3 Oct 2026 · kwrds.app
Audience
The product is described for indie developers, app publishers, ASO managers and agencies managing one app or a portfolio across countries and storefronts.Read 3 Oct 2026 · kwrds.app
Platforms
The site lists iPhone, iPad and Mac as supported devices and says the app is downloaded from the Apple App Store.Read 3 Oct 2026 · kwrds.app
Privacy
The website privacy policy says it uses no tracking cookies, web analytics or advertising tracking by default; app privacy details are referred to the App Store product page.Read 3 Oct 2026 · kwrds.app
Support
KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions.Read 3 Oct 2026 · kwrds.app
Competitor analysis
Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities.Read 3 Oct 2026 · kwrds.app
Cross-localization
KWRDS shows which keywords are covered by other indexed localizations in a storefront and which remain unused.Read 3 Oct 2026 · kwrds.app
Integration
The site says KWRDS is for the Apple App Store and describes manually entering prepared metadata in App Store Connect.Read 3 Oct 2026 · kwrds.app
Keyword research
Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking.Read 3 Oct 2026 · kwrds.app
Keyword tracking
Users refresh rankings for tracked keywords inside KWRDS and review position changes across countries and storefronts.Read 3 Oct 2026 · kwrds.app
Limits
Plan limits apply to actively tracked ranking keywords; metadata keywords are unlimited on every plan.Read 3 Oct 2026 · kwrds.app
Maker details
The imprint lists Germany but leaves the provider and responsible-party names and street details as TODO fields.Read 3 Oct 2026 · kwrds.app
Metadata editor
The editor drafts app name, subtitle and keyword field with live Apple character limits, and users apply the final text themselves in App Store Connect.Read 3 Oct 2026 · kwrds.app

Plans and prices

Free Free 10 tracked ranking keywords · 1 app · 1 country/storefront per app · 2 competitors per app · limited keyword research and networks · unlimited metadata editor and cross-localization Read 3 Oct 2026 · kwrds.app
Pro €12 a month Indicative price — not final. 200 tracked ranking keywords · 5 apps · all countries/storefronts per app · 10 competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization Read 3 Oct 2026 · kwrds.app
Studio €44 a month Indicative price — not final. 1,000 tracked ranking keywords · unlimited apps · all countries/storefronts per app · unlimited competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization Read 3 Oct 2026 · kwrds.app

Every KWRDS plan and price →

Strong points and limits

Strong points

  • Tracks keyword rankings across countries and storefronts.
  • Compares competitors by shared keywords and thematic overlap.
  • Metadata editor displays live Apple character limits.
  • Cross-localization view identifies covered and unused keywords.

Limits

  • Free plan tracks 10 ranking keywords.
  • Pro and Studio prices are indicative, not final.
  • Prepared metadata must be entered in App Store Connect.

Who it suits

KWRDS suits indie developers, app publishers, ASO managers, and agencies working on Apple App Store listings. Its portfolio features may also suit teams managing several apps across countries and storefronts.

Verdict

KWRDS brings keyword research, tracking, competitor comparisons, and metadata planning into one Apple-focused workflow. Check the plan’s tracked-keyword and app limits, and note that metadata changes are applied manually in App Store Connect.

Where Specifiction places it

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