Attentive vs Dotdigital
Attentive
attentive.comDotdigital
dotdigital.comSide by side
| Figure | Attentive | Dotdigital |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Marketing Automation - B2C Software | 8.1 (#7) | 7.7 (#11) |
| Spec score · Merchant Marketing Software | 8.1 (#8) | 7.8 (#14) |
| Channels | The platform offers SMS, email, RCS, and push messaging that can work together across channels. | The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels. |
| Founded | 2016 | 1999 |
| Headquarters | Hoboken, New Jersey, United States | London, United Kingdom |
| Integrations | Attentive says it offers 100+ pre-built integrations and flexible APIs, including connections for ecommerce, loyalty, customer data, and customer experience tools. | Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. |
| Intended customers | The site presents Attentive as a messaging platform for brands and highlights solutions for retail and ecommerce, food and beverage, entertainment and media, travel and hospitality, and fitness and wellness. | Dotdigital says organizations of all sizes and industries use its platform, including teams in commerce, charity, education, travel, media, and sports. |
| Personalization | Attentive uses browsing, cart activity, purchases, preferences, and engagement to inform message recipients, content, and timing. | Campaigns can use behavioral, order, preference, and other customer data to personalize messages across email, web, and mobile. |
| Support | All plans include strategic planning, onboarding and deliverability support, a dedicated support team, and 24/5 service. | Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email. |
Plans
Attentive
- AI EssentialsFree
- AI GrowPriced on request
- AI JourneysPriced on request
- AI ProPriced on request
- Full platform packagePriced on request
- SMS, email, RCS, & pushPriced on request
- TextPriced on request
- Text & emailPriced on request
In their own words
Attentive
Attentive provides businesses with two-way, real-time customer messaging intended to help manage relationships and support ecommerce revenue. Its channels include SMS, email, RCS and push, which can work together. Browsing, cart activity, purchases, preferences and engagement can inform who receives a message, its content and timing. The platform includes two-tap sign-up, audience segmentation, workflow automation, A/B testing frameworks, and campaign and segment reporting. Attentive Concierge combines AI and live agents for support, with complex questions routable to a business’s in-house team. AI tools can generate messages and subject lines, automate retargeting, and support cross-channel journeys; another option lists predictive send-time optimization, segmentation and subscriber identification. Attentive lists more than 100 pre-built integrations and flexible APIs for ecommerce, loyalty, customer data and customer experience tools. Security features include MFA, SSO, access monitoring and encryption at rest; its status page lists CCPA, GDPR and SOC 2 compliance areas. Access is through web and API. Pricing is on request, with a free trial of unstated duration.
Dotdigital
Dotdigital has no write-up on Specifiction yet; its figures are above.