Attentive vs Textmagic
Attentive
attentive.com
Textmagic
textmagic.comSide by side
| Figure | Attentive | Textmagic |
|---|---|---|
| Price from | Free | $0.05/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 9 |
| Spec score · SMS Marketing Software | 8.1 (#13) | 8.7 (#5) |
| Spec score · Business Text Messaging Software | 8.1 (#12) | 8.6 (#3) |
| Spec score · Messenger Marketing Software | 8.1 (#13) | 8.5 (#7) |
| Founded | 2016 | 2001 |
| Headquarters | Hoboken, New Jersey, United States | Tallinn, Estonia |
| Integrations | Attentive says it offers 100+ pre-built integrations and flexible APIs, including connections for ecommerce, loyalty, customer data, and customer experience tools. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Support | All plans include strategic planning, onboarding and deliverability support, a dedicated support team, and 24/5 service. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| Trial | Attentive says it offers free trials, but the pricing page does not state a trial duration. | The free trial includes full feature access, requires no credit card, and can be used for a maximum of 30 days. |
| What it does | Attentive provides businesses with two-way, real-time personalized customer communications via text messaging to help manage customer relationships and drive ecommerce revenue. | Textmagic provides business SMS and email campaigns, automated notifications, and two-way conversations managed through a shared inbox. |
Plans
Attentive
- AI EssentialsFree
- AI GrowPriced on request
- AI JourneysPriced on request
- AI ProPriced on request
- Full platform packagePriced on request
- SMS, email, RCS, & pushPriced on request
- TextPriced on request
- Text & emailPriced on request
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Attentive
Attentive provides businesses with two-way, real-time customer messaging intended to help manage relationships and support ecommerce revenue. Its channels include SMS, email, RCS and push, which can work together. Browsing, cart activity, purchases, preferences and engagement can inform who receives a message, its content and timing. The platform includes two-tap sign-up, audience segmentation, workflow automation, A/B testing frameworks, and campaign and segment reporting. Attentive Concierge combines AI and live agents for support, with complex questions routable to a business’s in-house team. AI tools can generate messages and subject lines, automate retargeting, and support cross-channel journeys; another option lists predictive send-time optimization, segmentation and subscriber identification. Attentive lists more than 100 pre-built integrations and flexible APIs for ecommerce, loyalty, customer data and customer experience tools. Security features include MFA, SSO, access monitoring and encryption at rest; its status page lists CCPA, GDPR and SOC 2 compliance areas. Access is through web and API. Pricing is on request, with a free trial of unstated duration.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.