Attio vs Clarify
Attio
attio.com
Clarify
clarify.aiSide by side
| Figure | Attio | Clarify |
|---|---|---|
| Price from | $4,435/mo | $40/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · CRM Software | 9.4 (#4) | 8.7 (#45) |
| AI features | Yes | Yes |
| Call Intelligence | Attio can record calls and provide AI transcripts and insights, with call recording included on Enterprise and offered in paid-plan feature sets. | Clarify says it records conversations with or without a bot, summarizes them, and updates the CRM. |
| Email sync | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The App Store includes connections such as Gmail, Outlook, Slack, Segment, Mailchimp, Outreach, Mixmax, Typeform and Zapier. | Listed integrations include Google Workspace, Microsoft 365, Slack, Stripe, Notion, Linear, Granola, Apollo, Lemlist, LinkedIn, and Outreach; some listed connections are marked coming soon. |
| Product | Attio describes itself as a CRM that builds pipeline, advances deals, and grows accounts. | Clarify describes itself as a CRM for prospecting, enrichment, reporting, call intelligence, and sales work handled by AI agents. |
| Visual sales pipeline | Yes | Yes |
| Support | Official support includes Help Center articles, Attio Academy, chat and email support; Enterprise adds enhanced administration options. | The Free plan lists community and docs support, Starter lists chat and email support, and Growth lists Slack support with a dedicated customer success manager. |
Plans
In their own words
Attio
Attio is a CRM for building sales pipeline, moving deals forward, and growing accounts. It includes visual sales pipelines, email sync, and AI features, alongside Ask Attio, workflows, custom agents, a web agent, and sequences. Attio says it can automatically enrich records and sync contacts in real time. Email and calendar sync are supported, although connected account limits vary by plan. Integrations listed in the App Store include Slack, Zapier, Typeform, Segment, and Mailchimp. Developers can use a REST API and an App SDK to build apps that read and write workspace information. Attio is available on the web, macOS, iOS, and Android, and as a Google Chrome extension. The Free plan includes 3 seats, 50,000 records, and 50 GB of file storage. Plus costs $4,435 a month and includes up to 10 seats, 5 objects, and 250,000 records. Pro costs $9,979 a month and includes unlimited seats, 12 objects, and 1,000,000 records. Enterprise includes unlimited seats and objects with a custom record limit. Attio is headquartered in London, United Kingdom.