Skip to content
SPECIFICTION
Get listed

Attio

attio.com

From $4,435/mo Free plan WebmacOSiOSAndroidAPIBrowser extension
Visit attio.com
Spec score 9.4 #4 of 244 in CRM Software

What it is

Attio is a CRM for building sales pipeline, moving deals forward, and growing accounts. It includes visual sales pipelines, email sync, and AI features, alongside Ask Attio, workflows, custom agents, a web agent, and sequences. Attio says it can automatically enrich records and sync contacts in real time. Email and calendar sync are supported, although connected account limits vary by plan. Integrations listed in the App Store include Slack, Zapier, Typeform, Segment, and Mailchimp. Developers can use a REST API and an App SDK to build apps that read and write workspace information. Attio is available on the web, macOS, iOS, and Android, and as a Google Chrome extension. The Free plan includes 3 seats, 50,000 records, and 50 GB of file storage. Plus costs $4,435 a month and includes up to 10 seats, 5 objects, and 250,000 records. Pro costs $9,979 a month and includes unlimited seats, 12 objects, and 1,000,000 records. Enterprise includes unlimited seats and objects with a custom record limit. Attio is headquartered in London, United Kingdom.

Spec sheet

What it does
Attio is a customizable CRM platform that centralizes customer signals, builds pipeline, advances deals and supports revenue workflows.Read 15 Oct 2026 · attio.com
Product
Attio describes itself as a CRM that builds pipeline, advances deals, and grows accounts.Read 7 Oct 2026 · attio.com
Free plan
YesRead 22 Sep 2026 · attio.com
Integrations
The App Store includes connections such as Gmail, Outlook, Slack, Segment, Mailchimp, Outreach, Mixmax, Typeform and Zapier.Read 15 Oct 2026 · attio.com
Support
Official support includes Help Center articles, Attio Academy, chat and email support; Enterprise adds enhanced administration options.Read 15 Oct 2026 · attio.com
Headquarters
London, United KingdomRead 28 Sep 2026 · attio.com
AI and automation
The platform includes Ask Attio, workflows, custom agents, a web agent, and sequences.Read 7 Oct 2026 · attio.com
AI features
YesRead 22 Sep 2026 · attio.com
Ask Attio
Ask Attio lets users query and act on CRM data with AI and consumes per-seat credits.Read 15 Oct 2026 · attio.com
Automatic enrichment
Attio enriches company and person records with details such as descriptions, logos, categories, social profiles and locations.Read 15 Oct 2026 · attio.com
Call Intelligence
Attio can record calls and provide AI transcripts and insights, with call recording included on Enterprise and offered in paid-plan feature sets.Read 15 Oct 2026 · attio.com
Changelog
The 2026 changelog lists 55 updates, including workflow history, new workflow blocks, expanded apps, mobile calls and developer-platform updates.Read 15 Oct 2026 · attio.com
Chrome extension
The Chrome extension can add or update records from Gmail and other websites, edit attributes and run automations with real-time synchronization.Read 15 Oct 2026 · attio.com
Company facts
LinkedIn lists Attio as privately held, founded in 2019, headquartered in London and employing 51–200 people.Read 15 Oct 2026 · linkedin.com
Company headquarters
Attio says it is building from its headquarters in London, with team members across Europe and the US.Read 7 Oct 2026 · attio.com
Company legal name
Crunchbase identifies the operating company as Attio Ltd.Read 15 Oct 2026 · crunchbase.com
Data enrichment
Attio says it can automatically enrich records and sync contacts in real time.Read 7 Oct 2026 · attio.com
Data model
Users can create custom objects, attributes and relationships so the CRM matches their business model.Read 15 Oct 2026 · attio.com
Desktop and mobile
Attio provides a macOS app, iOS and Android apps, and a Google Chrome extension.Read 7 Oct 2026 · attio.com
Developer licensing
Attio developer terms grant limited proprietary licences to the App SDK and restrict combining licensed components with certain open-source licences.Read 15 Oct 2026 · attio.com
Developer tools
Attio offers a REST API and an App SDK for apps that read and write workspace information.Read 7 Oct 2026 · attio.com
Documentation depth
Developer documentation supplies guides, tutorials, attribute references, OpenAPI endpoints and extensive webhook event references.Read 15 Oct 2026 · docs.attio.com
Email and calendar
Attio supports email and calendar sync, with the number of connected accounts per user varying by plan.Read 7 Oct 2026 · attio.com
Email and calendar sync
Email and calendar connections populate communication-intelligence fields including first interaction, last interaction and connection strength.Read 15 Oct 2026 · attio.com
Email sync
YesRead 22 Sep 2026 · attio.com
Enterprise controls
Attio describes Enterprise as intended for organizations needing advanced security and control, with security and admin controls included.Read 7 Oct 2026 · attio.com
Free trial
YesRead 22 Sep 2026 · attio.com
Funding
Attio announced a $52 million Series B in August 2025 and said total funding had reached $116 million.Read 15 Oct 2026 · attio.com
Limit: feature depth
Reviewers report shallower permissions, fewer native integrations than established CRMs, incomplete email synchronization and missing LinkedIn inbox sync.Read 15 Oct 2026 · g2.com
Limit: mobile experience
App-store reviewers report freezing, awkward list views, weak iPad support, missing reports and occasional login or filtering problems.Read 15 Oct 2026 · apps.apple.com
Limit: pricing and value
Trustpilot reviewers complain that advanced configurations can cost roughly $1,000 per user annually and may be difficult to justify for focused CRM use cases.Read 15 Oct 2026 · trustpilot.com
Limit: workflow and sequence caps
Capterra reviewers report a 10-person-at-a-time email-sequence enrollment limit and rapid workflow-credit consumption that restricts large automations.Read 15 Oct 2026 · capterra.com
Mobile app
YesRead 22 Sep 2026 · attio.com
Mobile requirements
The official mobile apps require Android 13 or later and iOS 26 or later.Read 15 Oct 2026 · attio.com
Notable news
Attio announced its Developer Platform with a REST API, App SDK and no-code or low-code integration options.Read 15 Oct 2026 · attio.com
Plan limits
The Free plan includes up to 3 seats, while Plus includes up to 10 seats; Pro and Enterprise include unlimited seats.Read 7 Oct 2026 · attio.com
Praise: flexibility and usability
G2, Capterra and TechRadar reviewers repeatedly praise Attio's clean interface, flexible data model, customization and modern AI features.Read 15 Oct 2026 · g2.com
Praise: integrations and automation
Independent reviewers highlight the Chrome extension, integrations, automation and automatic enrichment as major productivity benefits.Read 15 Oct 2026 · capterra.com
Public API
Attio provides a public REST API exchanging JSON over HTTPS, with authentication, pagination, filtering, rate-limit, OAuth and webhook guidance.Read 15 Oct 2026 · docs.attio.com
Rating on Apple App Store
3.6 out of 5 from 28 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
3.8 out of 5 from 8 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
3.1 out of 5 from 36 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.3 out of 5 from 598 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.3 out of 5 from 4 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
3.8 out of 5 from 8 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play
3.4 out of 5 from 19 reviewsRead 15 Oct 2026 · play.google.com
Rating on Trustpilot
3.0 out of 5 from 6 reviewsRead 15 Oct 2026 · trustpilot.com
SDK and MCP
The developer platform includes a TypeScript React App SDK, REST API, MCP connectivity for AI tools and SQL querying.Read 15 Oct 2026 · docs.attio.com
Security certifications
Attio's Trust Center lists ISO 27001:2022, GDPR and CCPA compliance materials.Read 15 Oct 2026 · trust.attio.com
Security controls
Attio states that data is encrypted at rest and in transit, employee access uses least privilege and MFA, backups use another region, and penetration tests occur at least annually.Read 15 Oct 2026 · attio.com
Self-hosting
Attio documentation describes a hosted workspace service and does not provide a self-hosting deployment option.Read 15 Oct 2026 · docs.attio.com
Support and learning
Attio links to a Help Center, Academy, developer documentation, community, and system status page.Read 7 Oct 2026 · attio.com
System status
The status page reported Attio fully operational with no known issues when checked on October 15, 2026.Read 15 Oct 2026 · status.attio.com
Visual sales pipeline
YesRead 22 Sep 2026 · attio.com
Workflows
Workflow automations use shared workspace credits and can orchestrate actions across connected tools and records.Read 15 Oct 2026 · attio.com

Plans and prices

Free Free billed monthly or annually up to 3 seats · 50,000 records · 1 mailbox per member · 200 email sends/user/month · 3 Insight reports · 250 workspace credits/month · 100 Ask Attio seat credits/seat/month Read 15 Oct 2026 · attio.com
Plus $4,435 a month per user/month; annual billing saves 20% private lists · enhanced email sending · up to 10 seats · 1,500 workspace credits/month · 500 Ask Attio seat credits/seat/month Read 15 Oct 2026 · attio.com
Pro $9,979 a month per user/month; annual billing saves 20% Call Intelligence and sequences · permission controls · advanced reporting · 10,000 workspace credits/month · 1,000 Ask Attio seat credits/seat/month Read 15 Oct 2026 · attio.com
Enterprise Priced on request billed annually unlimited objects · unlimited teams · unlimited reports · unlimited email sends · SAML/SSO and security controls · 2,500 Ask Attio seat credits/seat/month · custom workspace credits Read 15 Oct 2026 · attio.com

Every Attio plan and price →

Strong points and limits

Strong points

  • Free plan includes 3 seats and 50,000 records
  • Includes visual sales pipelines and email sync
  • Offers API and SDK for workspace-connected apps
  • Available on web, desktop, and mobile, plus Chrome extension

Limits

  • Free plan is limited to 3 seats
  • Connected email and calendar accounts vary by plan
  • Enterprise record limit is custom
  • Plus and Pro listed prices are 4435.00 USD and $9,979 a month

Who it suits

Attio suits teams managing sales pipelines and account records who want CRM features with AI and automation tools. Its API and App SDK may also fit developers building workspace-connected apps.

Attio in depth

Read the full write-up

Attio is a CRM for teams managing deals and customer accounts that want automation and enriched records alongside pipeline tracking. Its combination of developer tools and broad device support is compelling; the plan’s seat, object and record ceilings—and the paid prices shown—make careful tier selection essential.

Overview

Attio brings visual sales pipelines, records, communication sync and automation into one CRM. Automatic enrichment and real-time contact syncing can reduce upkeep, while email and calendar sync connect communications to the workspace. The number of connected accounts per user varies by plan, so teams that rely on multiple inboxes or calendars should weigh that allowance before choosing a tier.

Automation includes Ask Attio, workflows, custom agents, a web agent and sequences. The App Store includes integrations such as Slack, Zapier, Typeform, Segment and Mailchimp. A REST API and App SDK let developers build apps that read and write workspace information, making Attio a better fit for teams that want to connect a CRM to their own processes than for those seeking only a basic contact list.

Key features

Pipeline, records and communication

The visual pipeline is designed for tracking sales progress, while enrichment and live contact syncing can keep records current without relying entirely on manual updates. Email and calendar sync bring those interactions into the CRM. These features make Attio useful for teams coordinating sales activity around shared customer records, though plan-dependent connected-account allowances may constrain users with several accounts.

Automation and developer tools

Ask Attio, workflows, agents and sequences provide several ways to automate work. The API and SDK add room to build custom connections, while integrations cover common tools including Slack and Mailchimp. This breadth is valuable for teams with defined processes to connect; it may be more capability than a small team needs from a straightforward CRM.

Pricing

Attio has a free plan and a 14-day trial. The free tier costs nothing, billed monthly, and includes 3 seats, 50,000 records and 50 GB of file storage. It is a practical way for a small team to start, but the three-seat cap rules it out for larger groups.

Plus costs $4,435 a month, billed monthly or annually, and includes up to 10 seats, 5 objects and 250,000 records. It suits teams that can work within those limits; the seat ceiling makes it a poor fit for a larger sales organization. Pro costs $9,979 a month, billed monthly or annually, with unlimited seats, 12 objects and 1,000,000 records. That higher capacity is aimed at teams that have outgrown Plus, but the record and object limits still matter as the CRM expands.

Enterprise has custom pricing, unlimited seats and objects, and a custom record limit. Attio positions it for organizations that need advanced security and control, with security and admin controls included. Its unspecified record ceiling means organizations should confirm the limit as part of a pricing discussion. The paid prices shown are substantial relative to the free entry point, so teams should compare the capacity they actually need before committing.

Platforms

Attio runs on the web and macOS, with iOS and Android apps and a Google Chrome extension. API access adds a route for developers to work with workspace data. This coverage suits teams moving between desktop and mobile; a Windows or Linux app is not among its listed platforms.

Who it's for

Attio is best for teams that want a configurable CRM combining deal pipelines, enriched records, communication sync and automation, especially when developers need to connect custom tools. Smaller teams can begin on the free plan. Growing organizations should choose it only if the paid tier’s seat, object and record capacity—and its price—fit their needs.

Pros and cons

Pro: Enrichment and real-time contact sync can reduce repetitive record maintenance.

Pro: Workflows, agents, sequences, integrations and developer tools offer multiple ways to connect and automate CRM work.

Pro: Web, macOS, iOS and Android access supports teams working across devices.

Con: Free is capped at 3 seats; Plus at 10, and Plus and Pro also impose object and record limits.

Con: The paid prices shown are high, and Enterprise uses custom pricing with a custom record limit.

Alternatives

Choose Zoho CRM if a free plan for 3 users or a Standard plan priced at $23 a month, billed annually, better fits your budget and team size. Consider Freshsales for a free plan of up to 3 users or Growth at $9 a month, billed annually. eWay-CRM offers a free Contacts & Companies plan with unlimited users and 200 MB storage, which may suit teams prioritizing user count over file capacity.

HubSpot CRM has a free plan for 2 users and a Starter plan at $15 a month per seat. Odoo CRM is worth considering if open-source availability or its One App Free plan with unlimited users is a priority. SuiteCRM may suit teams seeking an open-source, self-hosted option with infrastructure control. Freshworks CRM offers a free plan for up to 3 users and Growth at $9 a month, billed annually. Vtiger CRM has a free One Pilot plan for up to 10 users and 3,000 records.

For broader comparisons, browse CRM Software and Sales Force Automation Software.

Verdict

Choose Attio if your team wants an extensible CRM that pairs pipeline management with enriched records, sync and substantial automation. Its strongest case is the combination of workflow flexibility and API access across desktop and mobile. Look elsewhere if the paid prices, capped Plus and Pro capacity, or Enterprise’s custom record limit do not match your scale and budget.

Verdict

Attio combines CRM pipelines, record enrichment, and automation tools with web, desktop, and mobile access. Compare the plan seat and record limits, as well as the listed prices, before choosing a tier.

Where Specifiction places it

Alternatives to AttioAll alternatives →