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Sales & CRM

Best Sales Force Automation Software in 2026

Sales teams can compare automation software around the work of managing contacts, progressing opportunities and reviewing performance. Compared on lead and contact management and pipeline management, the entries also include sales forecasting, custom reports and workflow automation.

  1. 01 Attio

    Attio suits teams managing sales pipelines and account records who want CRM features with AI and automation tools.

    From $4,435/mo Free plan Web · macOS · iOS · Android
    9.5 Visit Specs
  2. 02 Bitrix24 CRM

    Bitrix24 describes Basic as suited to solopreneurs and small teams, Standard to mid-sized businesses, and Professional to scaling companies needing deep automation.

    From $69/mo Free plan Web · Windows · macOS · Linux
    9.4 Visit Specs
  3. 03 Capsule CRM
    From $11/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  4. 04 EspoCRM
    From $15/mo Free plan Open source Web · Windows · macOS · Linux
    9.3 Visit Specs
  5. 05 Bigin by Zoho CRM

    Bigin suits small businesses and MSMEs, including companies with 1 to 20 employees.

    From $7/mo Free plan macOS · iOS · Android
    9.2 Visit Specs
  6. 06 Frappe CRM

    Frappe CRM is aimed at small or midsized sales teams and businesses moving beyond spreadsheets.

    From $5/mo Free plan Open source Web · Linux · iOS · Android
    9.2 Visit Specs
  7. 07 Freshsales

    Freshsales suits sales teams that need lead and deal management, communication tools, and workflow automation in one CRM.

    From $9/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  8. 08 Horilla
    From $7/mo Free plan Open source Web · Windows · macOS · Linux
    9.2 Visit Specs
  9. 09 Close
    From $9/mo Free trial iOS · Android
    8.9 Visit Specs
  10. 10 Maximizer CRM

    It suits teams that want contact and interaction management alongside sales pipeline tools, with plans ranging from core CRM functions to AI and workflow features.

    From $65/mo Free trial Web · Windows · macOS · Linux
    8.9 Visit Specs
  11. 11 Odoo CRM

    Odoo CRM suits teams that need opportunity tracking, lead capture, follow-up automation and sales reporting.

    From $24.90/mo Free plan Open source Web · Windows · Linux · iOS
    8.9 Visit Specs
  12. 12 Nimble
    Free trial Web · Windows · macOS · iOS
    8.8 Visit Specs
  13. 13 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  14. 14 Microsoft Dynamics 365 Sales
    From $4/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  15. 15 Nutshell
    From $1.08/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  16. 16 Pipedrive

    Pipedrive suits sales teams organizing leads and activity around a visual pipeline.

    From $14/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  17. 17 Creatio Sales
    From $15/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  18. 18 Insightly CRM

    Insightly CRM is aimed at mid-market companies wanting customizable sales and customer-management tools that can scale with growth.

    From $29/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  19. 19 Less Annoying CRM

    It is aimed at small businesses managing contacts, leads, follow-ups, calendars, and email in one system.

    From $15/mo Free trial Web · iOS · Android
    8.5 Visit Specs
  20. 20 Zoho CRM

    It suits sales teams that need lead and contact management, automated workflows, integrations, and mobile access.

    From $14/mo Free plan Web · iOS · Android · API
    8.5 Visit Specs
  21. 21 SuiteCRM

    SuiteCRM suits organizations seeking an open-source CRM for sales, marketing, and service processes.

    From £50/mo Free plan Open source Web · Linux · API · Self-hosted
    8.4 Visit Specs
  22. 22 Salesforce Sales Cloud

    Sales Cloud suits teams that want sales pipeline management, automatic email and calendar synchronization, and collaboration tools.

    From $25/mo Free plan Browser extension
    8.3 Visit Specs
  23. 23 Vtiger CRM

    Vtiger CRM suits marketing, sales, and support teams that need shared customer information and sales tools.

    From $12/mo Free plan iOS · Android
    8.3 Visit Specs
  24. 24 Coevera (formerly Pipeliner CRM)
    From $5.42/mo Free trial Web · iOS · Android
    8.0 Visit Specs
  25. 25 Fireberry

    Fireberry may suit sales teams looking for pipeline, marketing automation, email sync, and mobile access.

    From $45/mo Free plan Web · iOS · Android
    8.0 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Mobile app availability may matter for teams working away from a desk. Check free-plan availability and paid-from pricing alongside those capabilities. Zoho CRM, Freshsales and Bigin by Zoho CRM are among the options shown. Consider how your team moves deals through its pipeline, what reporting it needs, and whether mobile access or automation fits its sales process.

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