Best Sales Force Automation Software in 2026
Updated
In short: Bitrix24 CRM is ranked #1 of 41 as of 8 October 2026, ahead of Zoho CRM and Freshsales. The best-ranked option with a free plan is Zoho CRM. The lowest first paid tier on this page is Fireberry at $3.75/mo.
Sales teams can compare automation software around the work of managing contacts, progressing opportunities and reviewing performance. Compared on lead and contact management and pipeline management, the entries also include sales forecasting, custom reports and workflow automation. Mobile app availability may matter for teams working away from a desk. Check free-plan availability and paid-from pricing alongside those capabilities. Zoho CRM, Freshsales and Bigin by Zoho CRM are among the options shown. Consider how your team moves deals through its pipeline, what reporting it needs, and whether mobile access or automation fits its sales process.
41 sales force automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
41ranked
13free plans on this page
$3.75/molowest paid tier
8 Oct 2026last checked
Input list Sales Force Automation Software 25 channels on this page · 61 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromLead & contact managementPipeline managementWorkflow automationSales forecastingMobile appCustom reports Spec sheet Score
01 Bitrix24 CRM Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementYesWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 2/8spec lines stated 7.9
02 Zoho CRM Free planYesPaid from14/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.8
03 Freshsales Free planYesPaid from9/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.7
04 Attio Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 2/8spec lines stated 7.6
05 Bigin by Zoho CRM Free planYesPaid from7/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.5
06 Membrain Free planYesPaid from49/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.4
07 SuiteCRM Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 1/8spec lines stated 7.4
08 Vtiger CRM Free planYesPaid from12/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.4
09 Capsule CRM Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 2/8spec lines stated 7.3
10 Fireberry Free planYesPaid from45/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.3
11 Streak Free planYesPaid from49/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.2
12 Salesforce Sales Cloud Free planYesPaid from25/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 7.1
13 ActiveCampaign Free planNoPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 1/8spec lines stated 6.9
14 EspoCRM Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 1/8spec lines stated 6.9
15 Horilla Free planYesPaid from7/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 2/8spec lines stated 6.9
16 Salesflare Free planNoPaid from29/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.9
17 Workbooks Free planYesPaid from47/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.9
18 Close Free planNoPaid from9/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.8
19 Insightly CRM Free planNoPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 2/8spec lines stated 6.8
20 Maximizer CRM Free planNoPaid from65/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.8
21 Pipedrive Free planNoPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 2/8spec lines stated 6.8
22 Coevera (formerly Pipeliner CRM) Free planNoPaid from65/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.7
23 Kylas CRM Free planYesPaid fromnot statedLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 2/8spec lines stated 6.7
24 Less Annoying CRM Free planNoPaid from15/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appnot statedCustom reportsnot stated 2/8spec lines stated 6.7
25 monday CRM Free planNoPaid from12/user/moLead & contact managementnot statedPipeline managementnot statedWorkflow automationnot statedSales forecastingnot statedMobile appYesCustom reportsnot stated 3/8spec lines stated 6.7
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Lead & contact management | Pipeline management |
|---|---|---|---|---|---|---|---|---|
| 1 | Bitrix24 CRM | 7.9 | Free plan | $49/mo | Yes | — | — | Yes |
| 2 | Zoho CRM | 7.8 | Free plan | $14/mo | Yes | 14 /user/mo | — | — |
| 3 | Freshsales | 7.7 | Free plan | $9/mo | Yes | 9 /user/mo | — | — |
| 4 | Attio | 7.6 | Free plan | $4,435/mo | Yes | — | — | — |
| 5 | Bigin by Zoho CRM | 7.5 | Free plan | $7/mo | Yes | 7 /user/mo | — | — |
| 6 | Membrain | 7.4 | Free plan | $12/mo | Yes | 49 /user/mo | — | — |
| 7 | SuiteCRM | 7.4 | Free plan | — | Yes | — | — | — |
| 8 | Vtiger CRM | 7.4 | Free plan | $12/mo | Yes | 12 /user/mo | — | — |
| 9 | Capsule CRM | 7.3 | Free plan | Free | Yes | — | — | — |
| 10 | Fireberry | 7.3 | Free plan | $3.75/mo | Yes | 45 /user/mo | — | — |
| 11 | Streak | 7.2 | Free plan | $59/mo | Yes | 49 /user/mo | — | — |
| 12 | Salesforce Sales Cloud | 7.1 | Free plan | $25/mo | Yes | 25 /user/mo | — | — |
| 13 | ActiveCampaign | 6.9 | No | — | No | — | — | — |
| 14 | EspoCRM | 6.9 | No | — | Yes | — | — | — |
| 15 | Horilla | 6.9 | Free plan | $7/mo | Yes | 7 /user/mo | — | — |
| 16 | Salesflare | 6.9 | No | $39/mo | No | 29 /user/mo | — | — |
| 17 | Workbooks | 6.9 | No | $47/mo | Yes | 47 /user/mo | — | — |
| 18 | Close | 6.8 | No | $9/mo | No | 9 /user/mo | — | — |
| 19 | Insightly CRM | 6.8 | No | $29/mo | No | — | — | — |
| 20 | Maximizer CRM | 6.8 | No | $65/mo | No | 65 /user/mo | — | — |
| 21 | Pipedrive | 6.8 | No | — | No | — | — | — |
| 22 | Coevera (formerly Pipeliner CRM) | 6.7 | No | $5.42/mo | No | 65 /user/mo | — | — |
| 23 | Kylas CRM | 6.7 | No | — | Yes | — | — | — |
| 24 | Less Annoying CRM | 6.7 | No | $15/mo | No | 15 /user/mo | — | — |
| 25 | monday CRM | 6.7 | No | $12/mo | No | 12 /user/mo | — | — |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which sales force automation software is ranked first on Specifiction?
Bitrix24 CRM is ranked #1 of 41 with a score of 7.9. Zoho CRM is second and Freshsales third.
How many of these have a free plan?
13 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Fireberry has the lowest first paid tier we found: $3.75/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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