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SPECIFICTION
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Business Operations

Best Customer Relationship Management - Midmarket Software in 2026

  1. 01 Attio

    Attio suits teams managing sales pipelines and account records who want CRM features with AI and automation tools.

    From $4,435/mo Free plan Web · macOS · iOS · Android
    9.5 Visit Specs
  2. 02 Bitrix24 CRM

    Bitrix24 describes Basic as suited to solopreneurs and small teams, Standard to mid-sized businesses, and Professional to scaling companies needing deep automation.

    From $69/mo Free plan Web · Windows · macOS · Linux
    9.4 Visit Specs
  3. 03 Freshsales

    Freshsales suits sales teams that need lead and deal management, communication tools, and workflow automation in one CRM.

    From $9/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  4. 04 Close
    From $9/mo Free trial iOS · Android
    8.9 Visit Specs
  5. 05 Nimble
    Free trial Web · Windows · macOS · iOS
    8.9 Visit Specs
  6. 06 Odoo CRM

    Odoo CRM suits teams that need opportunity tracking, lead capture, follow-up automation and sales reporting.

    From $24.90/mo Free plan Open source Web · Windows · Linux · iOS
    8.9 Visit Specs
  7. 07 Nutshell
    From $1.08/mo Free trial Web · iOS · Android · API
    8.8 Visit Specs
  8. 08 Microsoft Dynamics 365 Sales
    From $4/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  9. 09 Pipedrive

    Pipedrive suits sales teams organizing leads and activity around a visual pipeline.

    From $14/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  10. 10 Pipeline CRM
    From $19/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  11. 11 Creatio Sales
    From $15/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  12. 12 Insightly CRM

    Insightly CRM is aimed at mid-market companies wanting customizable sales and customer-management tools that can scale with growth.

    From $29/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  13. 13 Zoho CRM

    It suits sales teams that need lead and contact management, automated workflows, integrations, and mobile access.

    From $14/mo Free plan Web · iOS · Android · API
    8.5 Visit Specs
  14. 14 Kommo (formerly amoCRM)
    From $25/mo Free trial Web · iOS · Android
    8.4 Visit Specs
  15. 15 Salesforce Sales Cloud

    Sales Cloud suits teams that want sales pipeline management, automatic email and calendar synchronization, and collaboration tools.

    From $25/mo Free plan Browser extension
    8.3 Visit Specs
  16. 16 SuiteCRM

    SuiteCRM suits organizations seeking an open-source CRM for sales, marketing, and service processes.

    From £50/mo Free plan Open source Web · Linux · API · Self-hosted
    8.3 Visit Specs
  17. 17 Vtiger CRM

    Vtiger CRM suits marketing, sales, and support teams that need shared customer information and sales tools.

    From $12/mo Free plan iOS · Android
    8.3 Visit Specs
  18. 18 Copper CRM
    From $29/mo Free trial Web · iOS · Android
    7.9 Visit Specs
  19. 19 Capsule CRM
    From $11/mo Free plan Web · iOS · Android · API
    7.7 Visit Specs
  20. 20 monday CRM
    From $12/mo Free trial Web · iOS · Android
    7.7 Visit Specs
  21. 21 Apptivo CRM
    Free trial Web · iOS · Android
    7.6 Visit Specs
  22. 22 Oracle NetSuite
    Web · iOS · Android · API
    7.6 Visit Specs
  23. 23 EspoCRM
    Free trial Open source Web · Windows · macOS · Linux
    7.5 Visit Specs
  24. 24 Salesflare
    From $39/mo Free trial Web · Windows · macOS · iOS
    7.5 Visit Specs
  25. 25 Sage CRM
    Web · Windows · iOS · Android
    7.4 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

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