Attio vs Pega CRM
Attio
attio.comPega CRM
pega.comSide by side
| Figure | Attio | Pega CRM |
|---|---|---|
| Price from | $4,435/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 0 |
| Spec score · CRM Software | 9.4 (#4) | 8.1 (#93) |
| AI and automation | The platform includes Ask Attio, workflows, custom agents, a web agent, and sequences. | The product page describes real-time AI and end-to-end automation centered on the customer journey. |
| AI features | Yes | Yes |
| Email sync | Yes | Yes |
| Free trial | Yes | Yes |
| Headquarters | London, United Kingdom | Pega lists its corporate headquarters in Waltham, Massachusetts. |
| Integrations | The App Store includes connections such as Gmail, Outlook, Slack, Segment, Mailchimp, Outreach, Mixmax, Typeform and Zapier. | Pega Customer Service lists integrations including Azure OpenAI, Google Vertex AI, Meta Messenger, Gmail, Twilio, Salesforce Lightning, Amazon Connect, Five9, Cisco, Genesys, and Avaya. |
| Mobile app | Yes | Yes |
| Visual sales pipeline | Yes | Yes |
| Support | Official support includes Help Center articles, Attio Academy, chat and email support; Enterprise adds enhanced administration options. | Pega provides a Support Center with product documentation, support resources, security advisories, and ticket submission. |
Plans
In their own words
Attio
Attio is a CRM for building sales pipeline, moving deals forward, and growing accounts. It includes visual sales pipelines, email sync, and AI features, alongside Ask Attio, workflows, custom agents, a web agent, and sequences. Attio says it can automatically enrich records and sync contacts in real time. Email and calendar sync are supported, although connected account limits vary by plan. Integrations listed in the App Store include Slack, Zapier, Typeform, Segment, and Mailchimp. Developers can use a REST API and an App SDK to build apps that read and write workspace information. Attio is available on the web, macOS, iOS, and Android, and as a Google Chrome extension. The Free plan includes 3 seats, 50,000 records, and 50 GB of file storage. Plus costs $4,435 a month and includes up to 10 seats, 5 objects, and 250,000 records. Pro costs $9,979 a month and includes unlimited seats, 12 objects, and 1,000,000 records. Enterprise includes unlimited seats and objects with a custom record limit. Attio is headquartered in London, United Kingdom.
Pega CRM
Pega CRM is a customer engagement suite built around Customer Service, Sales Automation, and Customer Decision Hub. It is intended to coordinate engagement across customer journeys while connecting systems and organizational silos. Customer Service uses AI and automation to manage self-service and human support. Sales Automation uses AI agents, autonomous workflows, and real-time insights to automate tasks and guide sellers; listed tools include lead management, opportunity insights, forecasting, workflow automation, and partner relationship management. Customer Decision Hub applies shared strategy, data, and AI across channels to make a decision for each customer at a given moment, including next-best-action capabilities. Supported channels include phone, web and mobile chat, email, web self-service, messaging, SMS, and IVR voice self-service. The web product has pricing on request. An interactive Pega Platform Community Edition trial includes App Studio, Dev Studio, and Prediction Studio. Pega Cloud lists role-based access, SAML, OAuth, and Active Directory single sign-on, plus encryption at rest and in transit. Customer Service Interaction and Back Office Portals are optimized for laptop and desktop browsers, not tablet or mobile browsers.