Aura'd vs Salonist
Aura'd
aurad.beauty
Salonist
salonist.ioSide by side
| Figure | Aura'd | Salonist |
|---|---|---|
| Price from | Free | $59/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 4 |
| Spec score · Salon App Builder Software | 9.4 (#1) | 8.9 (#4) |
| Client management | Client records can include preferences, promotions and appointment notes. | Client records can contain history, notes, surveys, documents, preferences and appointment information. |
| Integrations | The API documentation describes calendar synchronization with Google Calendar and Outlook. | Salonist advertises more than 40 integrations spanning Stripe, PayPal, Razorpay, QuickBooks, Shopify, WooCommerce, WhatsApp, Twilio, Mailchimp, Google Calendar and analytics tools. |
| Online booking | Clients can book 24/7 through a branded app or website with real-time availability. | Clients can book online 24/7 from a website, Instagram or the Salonist app, with automatic reminders and recurring or package bookings. |
| Support | The site promises free setup assistance and lists priority support on the Business plan. | Salonist offers in-app chat, on-demand phone support on Essential and above, email support, and support in English, Arabic, French and more languages. |
| What it does | Aura'd is a salon booking and business-management platform for beauty professionals. | Salonist is cloud-based salon and spa management software combining bookings, POS, inventory, marketing, payroll and reporting. |
Plans
Aura'd
- API BasicFree
- FreeFree
- Solo£19 a month
- API Pro$29 a month
- Team£39 a month
- Business£69 a month
- API Business$79 a month
- Premium£149 a month
- API Enterprise$199 a month
Salonist
- Market Place ListingFree
- Essential$59 a month
- Advance$109 a month
- Expert$179 a month
In their own words
Aura'd
Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.
Salonist
Salonist is cloud-based salon management software covering bookings, point of sale, inventory, staff, marketing and memberships. It works on web and mobile without installation. Clients can book at any time through a website, Instagram or the Salonist app, with automatic reminders and options for recurring or package bookings. Its integrated POS supports card, contactless and Stripe terminal payments, bulk checkout, payment reports and stock updates. The service targets businesses ranging from hair salons, massage centers and spas to barbershops, nail salons, aesthetic skin clinics and pet groomers. Salonist lists more than 40 integrations, including Stripe, PayPal, Razorpay, Clover, QuickBooks and Authorize.Net. The free Market Place Listing plan includes 50 appointments per month. Essential costs $59.00 per month, Advance costs $109.00 per month and Expert costs $179.00 per month. Expert includes a custom-branded client app published under the salon's name. A 15% commission applies once to the first visit from a new client discovered through its marketplace; returning-client and direct bookings do not incur that fee.