AURA vs Linkster
AURA
aurainfluencer.comLinkster
linkster.coSide by side
| Figure | AURA | Linkster |
|---|---|---|
| Price from | — | €299/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Influencer Marketing Analytics Software | 7.5 (#12) | 7.3 (#17) |
| Company | AURA's About page identifies two co-founders, Matisse and Jim, and labels the company file NL. | The maker is Linkster GmbH, located in Hamburg, Germany; its about page identifies Giannis Paraskevopoulos and Moritz Zbocna as the people who started Linkster. |
Plans
In their own words
AURA
AURA is a paid influencer measurement platform for e-commerce brands, event organisations, sports and lifestyle brands, agencies and marketing teams. It gives each creator a unique tracked link so clicks and sales can be assigned to that creator. A live dashboard combines revenue, ROI, sales, reach and post analytics, with a creator leaderboard, campaign optimisation and performance report exports. AURA tracks Instagram, TikTok and YouTube activity, including Reels, video, Shorts and Stories. Its dashboard describes connecting a Shopify store through order webhooks, allowing discount-code orders to appear as influencer-attributed sales. Teams can generate a read-only API key for campaign, sales, influencer and content data and optionally enable authenticator-app two-factor authentication. Platform-only access includes onboarding; full service can cover strategy, sourcing, outreach, briefing, tracking, optimisation and reporting. Pricing is on request and depends on campaigns, creators, seats or service scope.