AuriQ CJ Path vs Qualtrics

AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.