AuriQ CJ Path vs Teradata VantageCloud

AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.

Teradata VantageCloud, renamed Teradata Cloud in May 2026, is Teradata’s cloud deployment of its Autonomous Knowledge Platform for production AI, analytics, lakehouse, and agentic AI workloads. It is purpose-built for AWS, Microsoft Azure, and Google Cloud, with public cloud, multi-cloud, hybrid, and on-premises deployment options. Its managed system combines always-on compute with elastic capacity that scales within defined boundaries and releases resources when idle. Elastic compute can work directly with Apache Iceberg and Delta Lake tables in object storage.

The platform supports Python, R, SQL, and SAS, and lists integrations with Amazon SageMaker, AzureML, Google Vertex AI, Dataiku, and H2O.ai. External models can be imported using PMML, MOJO, ONNX, or MLeap. In hybrid deployments, data remains in its original environment unless configured to move. Teradata lists HIPAA, HITRUST, ISO/IEC 27001, ISO 27017, PCI DSS, SOC 1 Type II, SOC 2 Type II, and GDPR among its programs and commitments. A free trial offers an interactive sandbox and more than 250 guided demos without requiring a credit card; no trial duration is stated. The ClearScape Analytics Experience is free. Teradata Cloud pricing is on request; listed Lake packages use a $1.50 per unit base rate, with package-specific rates described separately.