Aurva Database Activity Monitoring vs Ubiq Dynamic Data Masking

Aurva Database Activity Monitoring is a paid, self-hosted product for monitoring database queries from people, service accounts, and AI agents. It identifies the responsible actor and shows role, application, and access path. For AI agents, it builds behavioral baselines and alerts when activity deviates from expected patterns. Policies can govern access by identity, data sensitivity, location, and time, including blocking access or redacting columns. Aurva describes a passive, out-of-band architecture that monitors traffic without sitting in the query path and says it adds 0 ms of application latency. Deployment options include agent, agentless, combined, cloud, on-premises, and hybrid setups. Named coverage includes PostgreSQL, MySQL, MongoDB, Snowflake, BigQuery, DynamoDB, Kafka, and other stores, with integrations including Databricks, Amazon Athena, Aurora, Redis, and Microsoft SQL Server. Aurva lists audit logging and sensitive-data monitoring aligned with SOC 2 and ISO 27001 objectives. Pricing is custom and available on request.

Ubiq Dynamic Data Masking protects sensitive data by determining at runtime what a requesting identity receives. Depending on the identity, application, service account, API, or workflow, the same value can appear as cleartext, masked, tokenized, format-preserving protected, or encrypted data. Sensitive values can remain protected at rest while policy determines their runtime form. Ubiq supports both permanent masked copies for development, test, vendor, and analytics use and runtime decisions for production access. Connections include SDKs, APIs, SQL UDFs, and database and data warehouse integrations; its catalog lists 49+ integrations, including PostgreSQL, MongoDB, Snowflake, Databricks, and Tableau. Ubiq says it deploys inside the customer’s environment, does not operate as a masking proxy between applications and databases, and can protect data without schema changes where applicable. Customers can use their own HSM or KMS to retain key control. Enterprise Edition pricing is usage-based through a private offer, and additional AWS infrastructure costs may apply. A 30-day trial is listed; there is no free plan.