Authoritas Link Building vs Backly

Authoritas Link Building is a web and API toolkit for SEO and PR teams managing prospects, outreach campaigns, and link results. Users can find niche influencers, see which websites they write for, locate social profiles, and add prospects to a link-building CRM. Campaign tools support multiple campaigns, competitor link research, link imports, task creation and assignment, and result reporting. The product describes tracking for natural and paid links. Authoritas lists connections to Google Search Console, Google Analytics or Adobe Analytics, Google AdWords, Google Lighthouse API, Majestic, and OpenAI GPT-3 API. Its SEO data page says the database covers more than 125 million commercial keywords in 50 countries, with backlink data from Majestic. The free SEO plan includes two websites, 1,000 keyword rank credits per month, and one user, and must be accessed at least once every 30 days to remain active. Paid plans start with Essential at £99 a month; Expert costs £459 a month and Business costs £679 a month. Support includes a help centre, live chat during UK office hours, email, and weekday phone support from 08:00 to 18:00 UK time.

Backly finds potential backlink opportunities and prepares tailored posts for relevant online communities and sites. Users enter a website URL; Backly reads its niche, suggests destinations, and drafts content for each prospect. The homepage says a run returns 5–8 opportunities and takes about 60 seconds to produce drafts. Suggested destinations include Reddit, Quora, Indie Hackers, Hacker News, Dev.to, Product Hunt, Medium, Stack Overflow, niche forums, and Q&A sites. Backly checks whether proposed links resolve. Users review and edit each draft, then publish it themselves by copying and pasting; the service does not post on their behalf. Its stated audiences include SaaS founders, SEO consultants, indie hackers, and content creators. Starter costs €9 a month and includes five generations per month; Growth costs €29 a month for 20 generations, while Pro costs €79 a month for unlimited generations. Each tier includes niche analysis, opportunities, drafts, and link checks. Backly offers a 7-day free trial, requires a card to start, and says cancellation before day seven avoids a charge. It does not guarantee SEO results or rankings.