Automenu vs Reelo
Automenu
automenu.com
Reelo
reelo.ioSide by side
| Figure | Automenu | Reelo |
|---|---|---|
| Price from | — | ₹2,000/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Restaurant Marketing Software | 8.2 (#6) | 8.9 (#1) |
| Company legal name | Crunchbase identifies the company’s legal name as Automenu Inc. | Crunchbase identifies the legal entity as Reelo Technologies Private Limited and names Parin Sanghvi and Prit Sanghvi as founders. |
| Licence | The platform is proprietary and licensed rather than sold to customers. | The merchant agreement grants a limited, non-exclusive proprietary software licence and forbids reverse engineering or discovering source code and non-public APIs. |
| Loyalty | Its loyalty module supports points, automated rewards, tiered memberships and customer segmentation. | Businesses can use points-, visit-, spend- and tier-based loyalty programs with digital loyalty cards. |
| POS integrations | The documented POS integrations are Clover and Square; other POS systems require manual order entry. | The marketplace lists 31 POS integrations and says Reelo connects natively with more than 35 Indian restaurant POS systems. |
| Product | Automenu describes itself as an all-in-one marketing and commerce platform for restaurants. | Reelo describes itself as a customer engagement platform with marketing tools for retailers. |
| Self-hosting | The reviewed materials describe Automenu as a hosted platform and provide no self-hosting deployment option. | The agreement describes an online dashboard hosted by Reelo plus POS software, with no self-hosting option stated. |
| Support | Automenu advertises 24/7 support by phone, email, or its Help Center. | Reelo lists [email protected] and +91-8238369641 for support questions. |
| What it does | Automenu is an all-in-one marketing and commerce platform for restaurants, combining ordering, marketing automation, loyalty, feedback, websites and analytics. | Reelo is a restaurant marketing, loyalty and customer-insights platform for restaurants, cafés, bars, QSRs and cloud kitchens. |
Plans
Reelo
- Forever FreeFree
- Forever FreeFree
- Membership plan₹2,000 a month
- Growth Yearly₹3,250 a month
- Growth Yearly₹3,250 a month
In their own words
Reelo
Reelo is a customer engagement platform for retailers, with marketing tools focused on restaurants and repeat business. Its loyalty program supports points, cashback, free items and tiered perks, with customizable branding. In the CRM, POS orders update guest spend, visit history, average order value and preferences, which can support audience targeting and campaigns to upsell, re-engage customers or increase order value. Reelo says it connects by API to more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS and Ciferon. The connection requires no new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns and customer sections. The Forever Free plan includes SMS and email campaigns, customer insights and business insights. Growth adds features including automated campaigns, feedback tools, custom loyalty programs, customer data export and custom QR codes. Growth costs ₹3,250 per month per outlet and has a 14-day trial; after the trial, users can upgrade or continue on Forever Free. Reelo is available on Android, iOS, web and via API.