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Reelo

reelo.io

From ₹2,000/mo Free plan WebiOSAndroidAPI
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Spec score 8.9 #1 of 34 in Restaurant Marketing Software

What it is

Reelo is a customer engagement platform for retailers, with marketing tools focused on restaurants and repeat business. Its loyalty program supports points, cashback, free items and tiered perks, with customizable branding. In the CRM, POS orders update guest spend, visit history, average order value and preferences, which can support audience targeting and campaigns to upsell, re-engage customers or increase order value. Reelo says it connects by API to more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS and Ciferon. The connection requires no new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns and customer sections. The Forever Free plan includes SMS and email campaigns, customer insights and business insights. Growth adds features including automated campaigns, feedback tools, custom loyalty programs, customer data export and custom QR codes. Growth costs ₹3,250 per month per outlet and has a 14-day trial; after the trial, users can upgrade or continue on Forever Free. Reelo is available on Android, iOS, web and via API.

Spec sheet

What it does
Reelo is a restaurant marketing, loyalty and customer-insights platform for restaurants, cafés, bars, QSRs and cloud kitchens.Read 14 Oct 2026 · reelo.io
Product
Reelo describes itself as a customer engagement platform with marketing tools for retailers.Read 29 Sep 2026 · reelo.io
Trial
Reelo’s pricing page says the Growth Plan has a 14-day free trial, after which users can upgrade or continue on the Forever Free plan.Read 29 Sep 2026 · reelo.io
API
The official site links a POS Integration API hosted in a public Postman documentation collection.Read 14 Oct 2026 · reelo.io
Integrations
Reelo says it integrates natively with 35+ restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon.Read 29 Sep 2026 · reelo.io
Security
Google Play states that Reelo data is encrypted in transit and that users can request deletion of their data.Read 29 Sep 2026 · play.google.com
Support
Reelo lists [email protected] and +91-8238369641 for support questions.Read 29 Sep 2026 · reelo.io
AI Campaign Copilot
Campaign Copilot recommends audiences, offers, messages and channels and can generate ready-to-send WhatsApp, SMS and email campaigns.Read 14 Oct 2026 · reelo.io
Apple app requirements
The iOS listing is free, iPhone-only, 44.8 MB and not verified for macOS.Read 14 Oct 2026 · apps.apple.com
Campaign channels
Campaigns can run through WhatsApp, SMS and email using templates and automated scheduling.Read 14 Oct 2026 · reelo.io
Campaign customization
The site says users can customize offers, trigger messages from customer behavior, generate content with AI and schedule send times.Read 14 Oct 2026 · reelo.io
Campaigns
The CRM page describes AI-powered campaigns for increasing average order value, re-engaging lost customers, or upselling.Read 29 Sep 2026 · reelo.io
Company headquarters and founding
LinkedIn lists India as headquarters, 51–200 employees and a 2021 founding year.Read 14 Oct 2026 · linkedin.com
Company legal name
Crunchbase identifies the legal entity as Reelo Technologies Private Limited and names Parin Sanghvi and Prit Sanghvi as founders.Read 14 Oct 2026 · crunchbase.com
CRM
The platform captures visit and order data, builds guest profiles and reports campaign-attributed visits and revenue.Read 14 Oct 2026 · reelo.io
Customer insights
The CRM page says POS orders update guest spend, visit history, average order value, and preferences, which can be used for customer targeting.Read 29 Sep 2026 · reelo.io
Data collected
The privacy policy says Reelo may collect names, contact details, birthdays, locations, online activity and receipt or POS transaction details.Read 14 Oct 2026 · reelo.io
Feedback and reviews
Reelo collects post-visit feedback and can route positive experiences toward public reviews while keeping negative feedback for private resolution.Read 14 Oct 2026 · capterra.com
Funding news
Reelo’s press page reports that it secured about ₹8.3 crore from angel investor Gokul Rajaram.Read 14 Oct 2026 · reelo.io
Google Play app
The Android listing describes QR scanning, customer segments, automated journeys, WhatsApp campaigns, POS-linked loyalty and ROI tracking.Read 14 Oct 2026 · play.google.com
Integration setup
Reelo says most POS-connected restaurants go live within 24–48 hours and require no new hardware.Read 14 Oct 2026 · reelo.io
Licence
The merchant agreement grants a limited, non-exclusive proprietary software licence and forbids reverse engineering or discovering source code and non-public APIs.Read 14 Oct 2026 · reelo.io
Limit: analytics and customization
Reviewers say reporting, campaign customization, predictive insights and complex-workflow flexibility need to be deeper.Read 14 Oct 2026 · g2.com
Limit: support and reliability
Reviews report slow ticket resolution, weak weekend support, redemption glitches and occasional campaign bugs such as incorrect restaurant names.Read 14 Oct 2026 · capterra.com
Limits
The pricing comparison lists customer data export, custom loyalty programs, feedback tools, automated campaigns, and custom QR codes as Growth features rather than Forever Free features.Read 29 Sep 2026 · reelo.io
Loyalty
Businesses can use points-, visit-, spend- and tier-based loyalty programs with digital loyalty cards.Read 14 Oct 2026 · reelo.io
Mobile app
Reelo says its app is available from the App Store and Google Play and provides access to sales, feedback, campaigns, and customer sections.Read 29 Sep 2026 · reelo.io
Mobile insights
The mobile app provides real-time sales, orders, customer-capture, repeat-customer, average-order-value and redemption views by channel and store.Read 14 Oct 2026 · reelo.io
POS integrations
The marketplace lists 31 POS integrations and says Reelo connects natively with more than 35 Indian restaurant POS systems.Read 14 Oct 2026 · reelo.io
POS setup
Reelo says its POS connection uses an API, requires no new hardware, and is usually set up within 24–48 hours.Read 29 Sep 2026 · reelo.io
Praise: POS and campaign workflow
Capterra reviewers praise easy POS integration, customer segmentation, automated WhatsApp campaigns and simple loyalty execution.Read 14 Oct 2026 · capterra.com
Praise: usability and retention
G2 reviewers repeatedly praise the intuitive interface, automated engagement and loyalty tools for increasing repeat customers.Read 14 Oct 2026 · g2.com
QR tools
QR codes capture customer data, distribute offers or menus and support points awarding and redemption validation.Read 14 Oct 2026 · reelo.io
Rating on Capterra
3.9 out of 5 from 7 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.3 out of 5 from 25 reviewsRead 14 Oct 2026 · g2.com
Rating on GetApp
3.9 out of 5 from 7 reviewsRead 14 Oct 2026 · getapp.com
Rating on Trustpilot
3.9 out of 5 from 79 reviews on the reelo.me listing, which describes an immigration-relocation service rather than Reelo restaurant software.Read 14 Oct 2026 · trustpilot.com
Refund limit
Reelo states that service payments are non-refundable, although cancellation stops the next renewal and access continues through the paid period.Read 14 Oct 2026 · reelo.io
Restaurant use
Reelo’s homepage describes tools for restaurants to build loyal customers, encourage referrals, and reward repeat guests.Read 29 Sep 2026 · reelo.io
Security statement
The privacy policy says service providers may perform database maintenance and security work and that Reelo may disclose information to protect service security or integrity.Read 14 Oct 2026 · reelo.io
Self-hosting
The agreement describes an online dashboard hosted by Reelo plus POS software, with no self-hosting option stated.Read 14 Oct 2026 · reelo.io
Smart Retry
Auto campaigns can retry undelivered WhatsApp messages up to three times at 24-hour intervals when frequency caps interfere.Read 14 Oct 2026 · reelo.io
Team permissions
Team accounts support separate permissions for membership creation, exports, promotions and customer blocking.Read 14 Oct 2026 · reelo.io

Plans and prices

Forever Free Free Campaigns via SMS and Email · Customer Insights · Business Insights Read 29 Sep 2026 · reelo.io
Forever Free Free per month SMS and email campaigns · customer insights · business insights Read 14 Oct 2026 · reelo.io
Membership plan ₹2,000 a month Billed every 12 months Per store · 2.5% payment-gateway charge on each membership sold Read 14 Oct 2026 · reelo.io
Growth Yearly ₹3,250 a month Billed monthly; page FAQ says INR 39,000/outlet/per year + GST Per outlet · Branded loyalty · Feedback and online reviews · Automated and app campaigns · QR codes · Referral program · Smart campaigns Read 29 Sep 2026 · reelo.io
Growth Yearly ₹3,250 a month Billed monthly; ₹39,000 per outlet per year Branded loyalty · feedback · review generation · automated and app campaigns · custom SMS header · paid WhatsApp header add-on · QR codes · referrals · smart campaigns Read 14 Oct 2026 · reelo.io

Every Reelo plan and price →

Strong points and limits

Strong points

  • Loyalty supports points, cashback and tiered perks
  • Connects with 35+ restaurant POS systems in India
  • POS connection requires no new hardware
  • Forever Free includes SMS and email campaigns

Limits

  • Growth costs ₹3,250 per month per outlet
  • Several CRM and loyalty features are Growth-only
  • Growth pricing FAQ adds GST

Who it suits

Reelo suits retailers, especially restaurants, seeking loyalty tools, customer insights and marketing campaigns connected to POS orders. Its Growth plan is aimed at outlets needing features such as automated campaigns and custom loyalty programs.

Reelo in depth

Read the full write-up

Overview

Reelo is a restaurant customer-engagement platform built around loyalty, POS-fed guest insights and marketing campaigns. It is best suited to restaurants that want to connect repeat-visit rewards with targeted outreach; the Forever Free plan is a low-commitment starting point, but several important tools sit in Growth.

Restaurants can reward guests with points, cashback, free items or tiered perks, and customize loyalty branding. POS orders update guest spend, visit history, average order value and preferences, giving teams useful signals for audience targeting. The combination is strongest for operators whose POS is among Reelo’s supported systems and who want marketing tied to guest activity rather than a standalone rewards scheme.

For more options, see Restaurant Marketing Software.

Key features

Loyalty and referrals: Multiple reward types let restaurants shape incentives around their repeat-visit goals. Branded loyalty and a referral program are Growth features, so Forever Free is less suitable when a restaurant needs a customized program or structured referral acquisition.

POS-linked insights: The CRM uses orders to update customer spend, visit history, average order value and preferences. That gives campaigns a behavioral basis, although the value depends on having a compatible POS connection.

Campaigns and segmentation: Reelo supports multichannel campaigns, audience segmentation and automation. Its AI-powered campaigns are aimed at raising average order value, re-engaging lapsed guests and upselling; automated and app campaigns, along with smart campaigns, are Growth features.

Feedback and reviews: Feedback tools and review requests support post-visit engagement, but feedback and online reviews are listed with Growth rather than Forever Free.

POS integration: Reelo says it connects natively with more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS and Ciferon. The API connection needs no new hardware and is usually set up within 24–48 hours, making adoption more practical for restaurants already using a supported system.

Mobile access and data: The app provides access to sales, feedback, campaigns and customer sections on iOS and Android. Google Play states that data is encrypted in transit and users can request deletion.

Pricing

Reelo offers a Forever Free plan at free. It includes campaigns via SMS and Email, customer insights and business insights, making it a sensible way to start with basic outreach and reporting. It gives up customer data export, custom loyalty programs, feedback tools, automated campaigns and custom QR codes, so businesses needing those capabilities will outgrow it.

Growth Yearly costs ₹3,250 a month, billed monthly; the pricing FAQ also states INR 39,000/outlet/per year + GST. It is priced per outlet and adds branded loyalty, feedback and online reviews, automated and app campaigns, QR codes, a referral program and smart campaigns. This is the more fitting tier for a restaurant that wants to run an integrated retention program, but the per-outlet charge and GST matter for multi-location budgeting.

The Growth Plan has a 14-day free trial. After it ends, users can upgrade or continue on Forever Free, which offers a route to test the paid tier without losing the free option.

Platforms

Reelo supports Android, iOS, web and API. Its mobile app is available through the App Store and Google Play, while the API-based POS connection is designed to avoid additional hardware.

Who it's for

Reelo is a good fit for restaurants that use a compatible POS, want guest history to inform campaigns, and see loyalty and repeat visits as connected work. It is less compelling for businesses that need custom loyalty, feedback or automated campaigns but intend to remain on the free tier, or for restaurants whose POS is outside the stated integration network.

Pros and cons

Pros: POS orders feed actionable guest metrics; multiple reward formats and segmentation support targeted retention; the API connection needs no extra hardware and is usually set up within 24–48 hours; a free plan and 14-day Growth trial lower the barrier to evaluating it.

Cons: Core capabilities such as custom loyalty, automated campaigns, feedback and data export are reserved for Growth; Growth is charged per outlet and includes GST on the annual price; the POS integration proposition is most relevant to restaurants using supported systems in India.

Alternatives

Clover Online Ordering is a better direction when the priority is takeout, curbside pickup or dine-in ordering without setup or subscription fees; delivery fees may apply.

Sidedoor may suit venues focused on guest-list bookings, priority queue skips and reward points, with a free plan that includes five free keys.

Loyalty Gator is worth considering for a loyalty setup built around up to 100 customers, unlimited transactions, rewards and promotions; its Bite plan has custom pricing.

Hang is another paid alternative.

Welcome Back may fit teams that want social media management and publishing or automated Google review collection through add-ons.

Fleksa Marketing Automation is an alternative if branded online ordering and loyalty are central: Essentials includes a customizable branded website, online ordering and loyalty and retention programs.

PAR Engagement is another paid alternative.

TableMind is a better fit when the need centers on restaurant operations such as menu management, KDS, QR menus and table management, with online ordering, reservations and analytics in Pro.

Verdict

Choose Reelo if you want restaurant loyalty and campaigns informed by POS guest activity, especially if your existing POS is supported and Forever Free covers your initial needs. The main reason to look elsewhere is the Growth gate: custom loyalty, feedback and automated campaign tools require a per-outlet paid plan.

Verdict

Reelo brings restaurant loyalty and campaigns together with POS-fed customer insights. Check which features sit in Growth before choosing the Forever Free plan or starting the trial.

Where Specifiction places it

Alternatives to ReeloAll alternatives →