Avery Design & Print vs Postalytics

Avery Design & Print is a free web tool for designing labels and other printable Avery products. Start from a blank template or customize a prepared design, then add text and uploaded images. Image tools crop, size, and position uploads; text tools offer straight or curved lines and typography choices. For variable data printing, mail merge can import contact information and other data from .xls, .xlsx, and .csv files. Its barcode generator makes barcodes and QR codes and supports sequential numbering. Projects can be saved to a computer without an account, or to a free Avery account with one, and shared by email through project links. Google Drive can supply Google Sheets data for merging or Google Photos for a design. Print with an inkjet or laser printer, or use Avery WePrint to have a project professionally printed and mailed. Avery says its online design tools protect data in transit and storage with TLS and SSL and do not sell images or content.

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.