Avidemux vs MobileAction
Avidemux
avidemux.sourceforge.net
MobileAction
mobileaction.coSide by side
| Figure | Avidemux | MobileAction |
|---|---|---|
| Price from | Free | $1.04/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 2 | 10 |
| Spec score · Technology Review Platforms | 7.9 (#6) | 7.9 (#7) |
| Purpose | Avidemux is a free video editor designed for simple cutting, filtering and encoding tasks. | MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. |
| Support | The homepage welcomes patches, translations and bug reports. | The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. |
Plans
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
Avidemux
Avidemux has no write-up on Specifiction yet; its figures are above.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.