AvidTrak vs CallAtlas
AvidTrak
avidtrak.com
CallAtlas
callatlas.ioSide by side
| Figure | AvidTrak | CallAtlas |
|---|---|---|
| Price from | $15/mo | $29.99/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Call Tracking Software | 8.4 (#9) | 8.5 (#7) |
| API | The API supports number provisioning, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. | The feature page says developers can use a REST API and webhooks, and lists webhook and REST API reporting options. |
| Founded | 2009 | 2023 |
| Integrations | Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. | The business page lists HubSpot, Salesforce, Pipedrive, and Zapier integrations, and says qualified-call events can be sent to Google Ads and Meta. |
| Reporting | Users can create custom dashboards and scheduled reports based on call activity and campaign performance. | Reports can filter calls by source, geography, hour, target, disposition, and revenue, with saved views and scheduled CSV or email reports. |
| Trial | The free trial lasts 14 days, includes $20 in credit, and does not require a credit card; service requires choosing a paid package after the credit is used or the trial ends. | The pricing page says users can request console access and receive a sandbox workspace within one business day. |
Plans
CallAtlas
- Starter$29.99 a month
- Growth$49.99 a month
- Agency$99.99 a month
- EnterprisePriced on request
In their own words
AvidTrak
AvidTrak tracks inbound calls and attributes them to the marketing campaigns, keywords, pages, and channels that generated them. Dynamic number insertion assigns numbers to campaigns, pages, and traffic sources to identify call origins. The platform can transcribe calls with AI, flag keywords, and extract conversation outcomes. Routing choices include IVR, after-hours, sequential, simultaneous, and ZIP-code routing. Users can create custom dashboards and schedule reports on call activity and campaign performance. Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. Its API supports number provisioning, routing and IVR setup, call-event retrieval, webhooks, and CRM synchronization. Monthly Starter pricing is $15.00 per month and includes five local numbers, 500 local minutes, 500 call-recording minutes, and 50 CNAME lookup calls. The 14-day trial provides $20 in credit without requiring a credit card; listed inclusions are five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups. A paid package is needed after the credit runs out or the trial ends. Overages may apply at rates that vary by plan.
CallAtlas
CallAtlas is a paid call tracking, routing, and attribution platform for performance advertisers, agencies, and pay-per-call networks. It assigns unique phone numbers to campaigns, sources, or visitor sessions, then connects inbound calls to the click, advertisement, or page that generated them. Dynamic number insertion, keyword-level tracking, and landing-page tracking support this attribution work. Calls can be routed using time, geography, concurrency, buyer priority, or custom rules. Reporting filters include source, geography, hour, target, disposition, and revenue, with saved views and scheduled CSV or email reports. The service lists HubSpot, Salesforce, Pipedrive, Zapier, Google Ads, and Meta connections, plus REST API and webhook options. Included service covers recording with 90-day storage, English, Spanish, and French AI transcripts, alerts, real-time webhooks, and a 99.95% uptime SLA. Web and Android access are available, and a sandbox trial can be requested.