AvidTrak vs CallScaler
AvidTrak
avidtrak.com
CallScaler
callscaler.comSide by side
| Figure | AvidTrak | CallScaler |
|---|---|---|
| Price from | $15/mo | $45/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Inbound Call Tracking Software | 8.4 (#4) | 9.0 (#2) |
| Spec score · Call Tracking Software | 8.4 (#9) | 8.9 (#3) |
| API | The API supports number provisioning, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. | The REST API covers calls, analytics, numbers, call flows, voicemails, SMS, forms, webhooks and billing resources. |
| Integrations | Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. |
| Support | The site lists [email protected] and (888) 592-2921 and advertises direct onboarding and ongoing assistance. | Support is provided through in-app tickets and email; the contact page says typical basic-question replies take 10 to 20 minutes. |
| What it does | AvidTrak tracks inbound calls and attributes them to the marketing campaigns, keywords, and channels that generated them. | CallScaler is a cloud platform for call tracking, analytics, lead management, routing, recording, AI analysis, dynamic number insertion, forms, SMS, pay-per-call operations and advertising integrations. |
Plans
CallScaler
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
In their own words
AvidTrak
AvidTrak tracks inbound calls and attributes them to the marketing campaigns, keywords, pages, and channels that generated them. Dynamic number insertion assigns numbers to campaigns, pages, and traffic sources to identify call origins. The platform can transcribe calls with AI, flag keywords, and extract conversation outcomes. Routing choices include IVR, after-hours, sequential, simultaneous, and ZIP-code routing. Users can create custom dashboards and schedule reports on call activity and campaign performance. Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. Its API supports number provisioning, routing and IVR setup, call-event retrieval, webhooks, and CRM synchronization. Monthly Starter pricing is $15.00 per month and includes five local numbers, 500 local minutes, 500 call-recording minutes, and 50 CNAME lookup calls. The 14-day trial provides $20 in credit without requiring a credit card; listed inclusions are five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups. A paid package is needed after the credit runs out or the trial ends. Overages may apply at rates that vary by plan.
CallScaler
CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead-generation and pay-per-call operations. It attributes calls to publishers, campaigns, ads, and keywords through dedicated numbers and dynamic number insertion. Routing options include call flows, real-time bidding, IVR menus, geographic routing, and voicemail. For call review, it provides recordings, transcripts, AI summaries, lead scoring, and keyword tracking.
The Pay Per Call plan includes buyer and publisher management, billing, invoicing, real-time bidding, and a branded public marketplace. The Marketplace plan is free for buying or selling calls. Call Tracking is listed at $65 a month and Pay Per Call at $400 a month, both billed annually with usage charges; the pricing note says paid plans start at $45/mo, and a 7-day trial is available. CallScaler runs on web and API platforms. Google and Meta ad integrations are listed, and AI assistants can connect through MCP. Phone numbers are currently offered only for the US and Canada.