Avina vs Lead Forensics
Avina
avina.io
Lead Forensics
leadforensics.comSide by side
| Figure | Avina | Lead Forensics |
|---|---|---|
| Price from | $259/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Visitor Identification Software | 8.1 (#8) | 7.5 (#22) |
| Integrations | Listed integrations include Salesforce, HubSpot, Attio, Close, Outreach, SalesLoft, Apollo, Slack, Zapier, Make, Clay, and webhooks; integration counts depend on plan. | The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. |
| Security | The site footer states that Avina is SOC 2 Certified, and Agent cy includes enterprise data security. | Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013. |
| Support | Avina lists [email protected] and an in-app messenger for integration requests; pricing also lists a dedicated support channel for Agent cy. | The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help. |
| What it does | Avina describes itself as an AI go-to-market platform that uses buying signals to help B2B sales teams find, prioritize, and automate outreach to prospects. | Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database. |
Plans
Avina
- Starter$259 a month
- Team$879 a month
- Growth$1,699 a month
- Agent cyPriced on request
In their own words
Lead Forensics
Lead Forensics identifies businesses visiting a website by matching visitor IP addresses against its B2B database. For each identified company, it can show firmographic details, pages viewed, time on site, referral source and return visits. Users can create triggers from firmographic details or website behaviour and receive alerts when a business returns. An optional contact feature provides information about people employed by matched businesses; those people may not be the visitors themselves. The service runs on web and API platforms and integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. Pricing is based on website visitor volume, with unlimited user access not affecting the price. There is no free plan; pricing is available on request, with a 7-day trial. During that trial, tracking code runs without a cookie, personal data is not processed and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK. The company says its SaaS development and provision are certified to ISO/IEC 27001:2013 and that it acts as a data processor for customer personal data.