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Lead Forensics

leadforensics.com

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Spec score 7.5 #22 of 33 in Visitor Identification Software

What it is

Lead Forensics identifies businesses visiting a website by matching visitor IP addresses against its B2B database. For each identified company, it can show firmographic details, pages viewed, time on site, referral source and return visits. Users can create triggers from firmographic details or website behaviour and receive alerts when a business returns. An optional contact feature provides information about people employed by matched businesses; those people may not be the visitors themselves. The service runs on web and API platforms and integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. Pricing is based on website visitor volume, with unlimited user access not affecting the price. There is no free plan; pricing is available on request, with a 7-day trial. During that trial, tracking code runs without a cookie, personal data is not processed and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK. The company says its SaaS development and provision are certified to ISO/IEC 27001:2013 and that it acts as a data processor for customer personal data.

Spec sheet

What it does
Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database.Read 4 Oct 2026 · leadforensics.com
Intended users
Lead Forensics describes its platform as serving B2B organizations seeking to turn anonymous website traffic into revenue.Read 4 Oct 2026 · leadforensics.com
Free plan
NoRead 20 Sep 2026 · leadforensics.com
Integrations
The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics.Read 4 Oct 2026 · leadforensics.com
Security
Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013.Read 4 Oct 2026 · leadforensics.com
Support
The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help.Read 4 Oct 2026 · leadforensics.com
Headquarters
London, UKRead 28 Sep 2026 · leadforensics.com
Founded
2009Read 28 Sep 2026 · leadforensics.com
Alerts
Users can set custom triggers based on firmographic details or website behavior and receive alerts when businesses return to the site.Read 4 Oct 2026 · leadforensics.com
Contact data
An optional feature provides contact information for people employed by matched businesses, who are not necessarily the individuals who visited the website.Read 4 Oct 2026 · leadforensics.com
Data processing
Lead Forensics says it acts as a data processor for customer personal data handled through the platform, while the customer acts as controller.Read 4 Oct 2026 · leadforensics.com
Pricing basis
Pricing is based on website visitor volume, and the company says user access is unlimited without affecting price.Read 4 Oct 2026 · leadforensics.com
Trial limit
The one-week trial uses tracking code without a cookie, does not process personal data, and does not provide access to the customer portal.Read 4 Oct 2026 · leadforensics.com
Visitor insights
For identified businesses, the product shows firmographic details, viewed pages, time on site, referral source, and return visits.Read 4 Oct 2026 · leadforensics.com

Plans and prices

Automate Priced on request Book a demo; pricing is based on website visitors Website visitor identification · full visitor firmographic insight · workflow automation and CRM lead creation · automated lead routing · ABM account matching Read 4 Oct 2026 · leadforensics.com
Essentials Priced on request Book a demo; pricing is based on website visitors Website visitor identification · full visitor firmographic insight · real-time alerts · unlimited user access · CRM integration Read 4 Oct 2026 · leadforensics.com

Every Lead Forensics plan and price →

Strong points and limits

Strong points

  • Identifies visiting companies by IP matching
  • Shows firmographic and visit details
  • Custom return-visit alerts
  • Integrates with more than 60 tools
  • Unlimited user access

Limits

  • No free plan
  • Pricing is available only on request
  • Seven-day trial lacks customer portal access
  • Contact data may not identify the visitor

Who it suits

Lead Forensics suits B2B organisations seeking to identify companies behind website visits and turn that traffic into revenue. It fits teams using web, API and CRM-connected workflows.

Verdict

Lead Forensics focuses on company-level visitor identification, activity history, alerts and CRM connections. Buyers should account for volume-based pricing and the restricted trial experience.

Where Specifiction places it

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